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How We Got Jay Leno’s Attention December 7, 2016


When it comes to successful video campaigns, our friends at Genovation Cars get the gold star. Genovation has incorporated video into every facet of its marketing.

“We realized early on that video content was the key ingredient to generating and sustaining the exposure we wanted to achieve,” said Andrew Saul, Genovation Founder & CEO.

How did they do it? By populating every marketing funnel with video.

When Genovation broke the land speed record for fastest electric vehicle, we produced attention-getting social media video content that spread like wildfire, going viral and showing up on multiple sites. Even generating international media coverage validating their claim to fame.

Skip to this year’s prestigious Pebble Beach Concourse d’Elegance, where team Genovation immediately set themselves apart from the competition. iPads in hand, the team played a sizzle reel that highlighted the car’s most impressive attributes. The only show participants to have a video on site; Genovation caught the attention of countless attendees, including one with particularly good hair.
When it came time to announce the launch of a new car model, Genovation hosted an exclusive event for top prospects. The showpiece? A well-crafted product launch video that gave attendees an exclusive first look at the new model.

Car show in Abu Dhabi? No problem. A booth video crafted especially for the show played a critical role in showcasing the new model and attracting potential buyers.

And with the new model comes a new website launched with rich, compelling **web video content** that captivates viewers with numerous videos from the sights and sounds of the engine to what it took to build the world-record setting vehicle.

From boosting your SEO, to higher-quality audience engagement to building an audience of top prospects, video is an impactful marketing tool. Genovation Cars has reaped the rewards and you can too. Let us help you integrate video into your marketing efforts.

Lauri Oliva

Lauri oversees business development and project management for Digital Cut Productions.

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