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Keeping it Fresh February 28, 2017


When it comes to creating your next video campaign, forego the formulaic for a fresh, creative approach. It will not only get you noticed, it will enhance your message, elevate your production value and make a bigger impact with your target audience. Here are a few tips on how to creatively improve your next video:

Plan for Success – Pre-production is key. A qualified creative team will guide you in crafting unique videos that highlight your story and communicate your message. They also will prepare the scripts, storyboards, shot lists and schedules well in advance so production is time and cost efficient.

Think Big Picture – For a good ROI, think beyond one video with one use. Consider creating shorter versions of the full-length video tailored specifically for sharing on social sites. These “teasers” will allow you to reach a wider range of viewers without compromising the quality of the original piece.

Find the Talent – Actors bring a level of experience and professionalism to any project, immediately raising the production value. Does your subject matter involves sensitive topics like abuse, poverty, or drugs? Hiring actors to live out true stories allows you the freedom to portray a powerful message while protecting the privacy of anyone involved.

Say ‘Cut!’ to the Executives – When a corporate figure-head appears on screen, audiences tend to tune out. To keep your audience captivated and listening, incorporate key message points into the creative elements of the script. If your campaign must feature your C-Suite, keep screen time to a minimum with a brief scripted delivery.

The best video content comes from great stories and each story is unique as is the case for our client Bougainvilla House. We employed all of the above tactics to create a 2-minute video and individual social media shorts that speaks to parents in a way that makes an impact while introducing the client’s therapy services as a solution.

Let us help you develop the best creative to tell your story.

Lauri Oliva

Lauri oversees business development and project management for Digital Cut Productions.

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