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Get Out Your Feather Duster March 23, 2018

It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…

Healthcare Case Studies March 13, 2018

Video has many applications in healthcare. Whether you’re sharing compelling patient stories, promoting new technology or highlighting facilities, physicians or specialties, video conveys the story in the most ideal way.

Video Case Studies March 9, 2018

Developing a video strategy is an important first step in the video marketing process. What results does the video need to achieve? Does it need to educate and inform? Inspire and motivate? Excite and engage? Our job is to collaborate with you to tell the story that will achieve the desired results. (Two pages, be sure to scroll down on the right)

Cool Car in the Valley of Fire January 30, 2018

Finding Your Product’s Perfect Backdrop What do you get when you stick 3 cameras, two drones, and a one-of-a-kind, all-electric corvette in the middle of nowhere Nevada? A video of epic proportions. When long-time client, Genovation Cars, asked us to produce a promotional video for their newest vehicle, the GXE, we were eager to get started. When they told us the video would premier – along with the car – at CES, the world’s largest new technology trade show, on…

Tell Me A Story November 28, 2017

Your Most Effective Marketing Tool Is Your Story; Share It! Everyone has a story to tell. Why your business exists, why you developed your products and services and why you do what you do is filled with stories. Using video to tell your stories helps give your company an identity and captivate and inspire your audience. And when told creatively, they will leave your customers wanting to know more because emotion, authenticity and personal connections are what drive action…and revenue…and…

How to Produce Video Content Like a Boss November 1, 2017

If you’re marketing for a small to mid-size business, you probably don’t have the million dollar budgets of big corporations. Not to worry. You can still look to the big brands for inspiration and scale the idea to create a video marketing campaign with that fits your budget. Here are a few ideas to get you started: 1. Consider video clips of customers’ using/wearing your products to build engagement and third party credibility. 2. Incorporate other mediums into your creative that resonate…

Sharing…It’s Not Just For Kids September 26, 2017

For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…

Image is Everything. Just Ask Andre. August 14, 2017

Businesses today are competing in a global market. To be successful, companies must evolve and find innovative ways to connect with their audiences. Video continues to be a valuable tool and is being employed at every facet of the customer journey. But where do you start? Developing a strong brand identity is a good starting point. It helps build your reputation, distinguishes you from the competition and projects your values to attract your ideal clients. Your brand is your business…

What’s the Real Story? June 14, 2017

For years marketings gurus like Al Reis (“Marketing is a battle of perceptions, not products”) and Seth Godin (“Perception is reality”) have been telling marketers that the perception of their brand, product or service is paramount to its success. Shaping those perceptions is key and with the dawn of new marketing channels like social media platforms, video continues to be a powerful and influential tool. Case in point: The City of Miami Gardens wanted to tell the real story and…

Digital Marketing – Can You Afford NOT To? April 24, 2017

Successful businesses don’t turn a profit by throwing their money around, but by channeling their spending into areas that will reap big returns. With 2017 showing an increase in marketing budgets for the third consecutive year, it’s not just about spending more, but spending smart. So how are companies spending their marketing dollars? According to the Gartner 2016-2017 CMO Spend Survey, “marketing leaders spent more on their websites, digital commerce and digital advertising than on other categories in 2016,” proving…