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What’s the Real Story? June 14, 2017

For years marketings gurus like Al Reis (“Marketing is a battle of perceptions, not products”) and Seth Godin (“Perception is reality”) have been telling marketers that the perception of their brand, product or service is paramount to its success. Shaping those perceptions is key and with the dawn of new marketing channels like social media platforms, video continues to be a powerful and influential tool. Case in point: The City of Miami Gardens wanted to tell the real story and…

Digital Marketing – Can You Afford NOT To? April 24, 2017

Successful businesses don’t turn a profit by throwing their money around, but by channeling their spending into areas that will reap big returns. With 2017 showing an increase in marketing budgets for the third consecutive year, it’s not just about spending more, but spending smart. So how are companies spending their marketing dollars? According to the Gartner 2016-2017 CMO Spend Survey, “marketing leaders spent more on their websites, digital commerce and digital advertising than on other categories in 2016,” proving…

Five Ways to Put Your Videos To Work March 3, 2017

You made the investment and have some quality video content. Now what? Sure, you put it on your website, but there should be more…there must be more. If you didn’t come up with a video distribution strategy prior to production, it’s not too late. Here are a few ideas: Debut at an Event – Gather your constituents for a showing. It’s the ideal opportunity to capitalize on the video’s effectiveness. And the feedback you receive is immediate and valuable for…

Keeping it Fresh February 28, 2017

When it comes to creating your next video campaign, forego the formulaic for a fresh, creative approach. It will not only get you noticed, it will enhance your message, elevate your production value and make a bigger impact with your target audience. Here are a few tips on how to creatively improve your next video: Plan for Success – Pre-production is key. A qualified creative team will guide you in crafting unique videos that highlight your story and communicate your…

Is your Commercial Super Bowl Worthy? January 31, 2017

Before Digital Cut: After Digital Cut: It’s Monday morning after the Superbowl and what’s everyone talking about? The commercials, of course. Amidst all the clutter of digital and social content, most ad wizards agree that TV advertising is still an important medium for businesses large and small. But local commercials have long been the ugly step-sister to big brand advertising. We’ve all seen it – cheesy graphics, poor lighting, and cameo appearances by the owner’s kids. Consider these factors to…

How We Got Jay Leno’s Attention December 7, 2016

When it comes to successful video campaigns, our friends at Genovation Cars get the gold star. Genovation has incorporated video into every facet of its marketing. “We realized early on that video content was the key ingredient to generating and sustaining the exposure we wanted to achieve,” said Andrew Saul, Genovation Founder & CEO. How did they do it? By populating every marketing funnel with video. When Genovation broke the land speed record for fastest electric vehicle, we produced attention-getting…

Travel Moves You…And Your Audience Too. June 28, 2016

It’s that time of year again. The kids are out of school, schedules become less hectic, and the outdoors beg to be enjoyed. Whether it’s a yearly business retreat, a family reunion, or simply a drive across town for a barbecue, summertime means travel. We took to the streets and asked today’s generation – where do you want to travel? Answers were abundant, but so were the excuses. “I’m too busy,” “It’s too expensive,” “I’m not ready yet.” Which led…

Why Finding the Right Mate Can Make All the Difference (for your Business) June 21, 2016

On Sunday, the Cleveland Cavaliers won the NBA Championship and with it made history as the first team to ever come back from a 3-1 game deficit to win it all. It was quite a story and Nike wasted no time aligning themselves with the Cavs with the release of a brand new Nike commercial that chronicled the anticipation of the big win. There’s a lesson here, not so much for big brands who’ve long realized the benefits of brand…

Funny Thing About Video… May 11, 2016

Need a laugh? Of course you do. Everyone loves a good laugh, especially clients and customers. If you’re looking for a way to grab your audiences’ attention, humor might be just what you need to set your next video apart. Whether you’re presenting consumer pain points in a humorous light (think Dollar Shave Club) or poking fun at your own brand (It’s Jake…from State Farm), a well-timed punch line can resonate with your audience, generating positive emotions and triggering memorability….

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