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Dancing Robots and Flying Corn October 21, 2015

Motion Graphics: Thinking Outside the (Toy) Box The power of video as a marketing tool is undeniable, but how do you set your video apart from the pack? Adding motion graphics may be the answer. They can simplify complex messages, captivate viewers, and even bring toys to life. Let’s take a page out of Pixar’s book and see how motion graphics can take your marketing efforts to infinity and beyond: Old Dogs Can Learn New Tricks You probably already have…

Tried and True and…Testimonials September 29, 2015

We’re pack animals, to an extent, and we tend to trust our own kind. While a great marketing video will pull a customer’s attention, an honest testimonial video will give them peace of mind. In fact, 90 percent of consumers admit that their buying decisions are influenced by online reviews. And not to get too statistic-y, but customer testimonials have the highest content marketing effectiveness rating at 89 percent. Sure, written comments are great, but a video trumps all when…

Tips for Marketing to Millennials July 24, 2015

Did you know that millennials – the 18- to 32-year old set – represent one-third of the total U.S. population, roughly 80 million people? This makes them a big target market so what are they doing and how do you move them? For starters the average millennial spends 1.8 hours each 8-hour workday on social media alone. If you want to stand out with your video marketing campaign, you’ll need to appeal to the Millennial senses. Here are three things…

Three Videos Your Website Can’t Live Without June 9, 2015

As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…

Leveraging All That Video Watching May 29, 2015

This year we’re eating up anything with a play button like a bunch of Gremlins after midnight! The average adult American is expected to consume about 5.5 hours of video content each day. If you’re a percentage person- that’s 22 percent of the year dedicated to viewing. Are you thinking what we’re thinking? Hint: big video marketing opportunities. So here’s how it breaks down via eMarketer: Viewing hours are split into 4 hours 15 minutes on TV consumption, and 1…

Creative Solutions to Production Challenges March 30, 2015

Every production is unique – from the creative to the execution to the client’s list of must-haves. As creative professionals, it’s our job to come up with new and innovative approaches while often times having to work within set of parameters dictated by the client all while ensuring we meet or exceed expectations. No problem, right? This latest project presented a few challenges, but none our crack production team couldn’t overcome. [rw-video type=’v’ thumb=’http://i.vimeocdn.com/video/512629554_640.jpg’ video=’http://player.vimeo.com/video/123333692′ title=’Healthcare Partnership’] The Challenge: Produce…

The Value of Video Marketing March 25, 2015

People are consuming digital content in many ways and through many different channels. Social media is one such avenue that cannot be ignored when targeting your customer base. Recently, Facebook for Business took steps to measure how video delivers value and improves brand awareness. What their researchers found is that the moment a video was viewed lift happened across ad recall, brand awareness and purchase consideration. Even people who never watched the video, but saw the impression of the video…

Video Marketing: What You DO Know CAN Help You! February 4, 2015

There’s no doubt that we’re living in the age of the video – news reports almost always include corresponding clips, going ‘viral’ has become a technical term, Justin Bieber’s career was born on Youtube! What people were once gaining from audio and print outlets, they’re now (happily) finding on YouTube, Vimeo, and other video sources. Video as a part of the population’s entertainment, news, or informational routine has gone from optional to expected. And with a generation raised on moving…

Video Marketing: What You DO Know CAN Help You! February 4, 2015

There’s no doubt that we’re living in the age of the video – news reports almost always include corresponding clips, going ‘viral’ has become a technical term, Justin Bieber’s career was born on Youtube! What people were once gaining from audio and print outlets, they’re now (happily) finding on YouTube, Vimeo, and other video sources. Video as a part of the population’s entertainment, news, or informational routine has gone from optional to expected. And with a generation raised on moving…

3 Steps to Creating Content with a Purpose January 13, 2015

Some things in life are certain: the sun will rise, taxes will be collected and there will never be a shortage of content on the internet. With the recent increase in video streaming access (thanks YouTube!) today’s consumer is bombarded with videos to view, like, and share with their friends. Businesses are left wondering how to get their purpose driven content noticed by the consumer amongst a sea of cat videos. But before you change your company slogan to a…

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