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Getting Up Close with Legendary Baseball Scout Ralph Avila November 14, 2014

Conducting an on-camera interview with someone you’ve never met before so that it appears natural and organic is tricky. Add some bulky and imposing production equipment to the convo and now you’ve got your work cut out for you.  That’s what we were up against in an interview former member of the Havana Sugar Kings and legendary baseball scout, Ralph Avila. Enter the Folding Mark E. The Mark E allows the subject to see the interviewer while looking into the…

Online Video a Powerful Channel to Attract Travelers September 4, 2014

Turkish Airlines knows it.  So does WestJet, Disney and a host of trend-setting travel and hospitality companies.  Online video is seriously influencing people’s travel decisions – where to go, how to get there, where to stay, eat, shop and more.  Just ask Google and Ipsos MediaCT whose recent study found that two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip.  The two-year study crunched a bunch of data to determine the habits,…

Getting the Most Bang For Your Buck: Determining Your Video ROI August 20, 2014

Embracing video into your marketing strategy is definitely a step in the right direction, but it shouldn’t be the last step. A recent study showed that 71 percent of marketers who experimented with new media failed to deliver quantifiable business results because they weren’t tracking metrics (warc.com). Determining the Return On Investment (ROI) of a video is crucial in finding out what is actually contributing to your bottom line. To understand the real impact your video is having, track viewer…

Aerial Filmmaking: Taking Your Video Production to New Heights May 30, 2014

It’s a bird! It’s a plane! Its recording? Aerial cinematography and the use of aircrafts to achieve epic wide shots have been elevating large scale video productions for years. Now, thanks to technological advances and the incorporation of unmanned aerial vehicles (UAVs) attaining these big budget shots is safe and affordable.  [rw-video type=’v’ thumb=’http://i.vimeocdn.com/video/477141225_1280.jpg’ video=’http://player.vimeo.com/video/96916153′ title=’High Flying Act’] This isn’t your grandpa’s aerial footage. Operated from the ground by a pilot and cameraman via remote control, UAVs (also known as drones or hovercrafts)…

Video Production: Thinking Globally April 7, 2014

It’s true, our world is getting a little smaller everyday. With technological advances in transportation and communication, businesses are no longer limited by their location, but now have access to a global audience.  We know first-hand the importance of maintaining a global mindset.  Centrally located between West Palm Beach and Miami – a melting pot of cultures and ethnicities. – Digital Cut’s clients and projects must appeal to a broad audience from Haitian to Hispanic and everything in between. Our…

Video Marketing…Everybody’s Doing It! February 25, 2014

So you think your business or organization needs a video?  You’re probably right.  According to a Reel SEO Video Marketing Survey, 93 percent of marketing professionals used video as part of their strategy in 2013.  And Forbes says “video will remain a top player in content marketing.” But before you jump into production, consider a plan for how you will use the video to ensure a good ROI on your investment.  Here are some key questions to ask yourself before…

Why Your Production Needs a Director – Improving Your Call to “Action!” February 6, 2014

  When people think of directors, words like “Action,” ascots, and Spielberg come to mind – and little else. What does a director do anyway? Are they really necessary? And why can’t I ever name more than three? Contrary to popular belief, directors are not beret wearing, megaphone-wielding control freaks (well, most of them); they are vital to effective video production, both in Hollywood and corporate video marketing. The director’s role is crucial in organizing a production to be both…

Non-Profit Video Marketing: The Importance of Building a Story January 23, 2014

In an interview following the release of his film, Titanic, director James Cameron claimed that the big budget effects used to emulate the historic ship and its travels was merely a backdrop for the true star of the film – a good, old-fashioned love story (Industry Central). Cameron’s message: build the story before you build the boat. In the same way that Jack and Rose’s love story stole the show, the story of the beneficiaries of Jack & Jill Children’s…

Steadicams, Jibs and Technocranes, Oh My! January 7, 2014

  It’s 8 am; you’re on your way to work when you see a video shoot taking place outside your favorite coffee shop. Almost immediately you notice a man strapped into a Terminator-esque body harness with a camera, like a mechanical alien, protruding from his torso. What IS that?, you wonder. That can’t be comfortable. This must be a big-budget shoot. To shed some light on the exciting, albeit mysterious, role of the Steadicam in production, we sat down with…

4 Ways ‘The Walking Dead’ Marketing Pros Killed It December 5, 2013

You’d be hard-pressed to find someone who hasn’t heard of the hit AMC series, The Walking Dead, a show turned cultural phenomenon about life in a zombie apocalypse. With the show halfway through its fourth season, its a good time to stop and reflect on how the series caught our attention and broke social media records. According to Blue Global Media, “Marketers for The Walking Dead aren’t reinventing the wheel; they are just using it the right way.” So what IS…

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