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Non-Profit Video Marketing: The Importance of Building a Story January 23, 2014

In an interview following the release of his film, Titanic, director James Cameron claimed that the big budget effects used to emulate the historic ship and its travels was merely a backdrop for the true star of the film – a good, old-fashioned love story (Industry Central). Cameron’s message: build the story before you build the boat. In the same way that Jack and Rose’s love story stole the show, the story of the beneficiaries of Jack & Jill Children’s…

Steadicams, Jibs and Technocranes, Oh My! January 7, 2014

  It’s 8 am; you’re on your way to work when you see a video shoot taking place outside your favorite coffee shop. Almost immediately you notice a man strapped into a Terminator-esque body harness with a camera, like a mechanical alien, protruding from his torso. What IS that?, you wonder. That can’t be comfortable. This must be a big-budget shoot. To shed some light on the exciting, albeit mysterious, role of the Steadicam in production, we sat down with…

4 Ways ‘The Walking Dead’ Marketing Pros Killed It December 5, 2013

You’d be hard-pressed to find someone who hasn’t heard of the hit AMC series, The Walking Dead, a show turned cultural phenomenon about life in a zombie apocalypse. With the show halfway through its fourth season, its a good time to stop and reflect on how the series caught our attention and broke social media records. According to Blue Global Media, “Marketers for The Walking Dead aren’t reinventing the wheel; they are just using it the right way.” So what IS…

GREAT VIDEO EVOKES EMOTION. May 15, 2013

GOOD VIDEO TELLS WHAT’S GREAT ABOUT A PRODUCT OR SERVICE GREAT VIDEO EVOKES EMOTION For most business owners, their business is their baby.  Sure they are running the business to make money, but to make it successful they need a certain passion and drive for whatever they do – whether they are baking bread or manufacturing widgets.  It is the passion, the belief that your product or service makes a difference that should be the focus of your video marketing.  Take…

Take Your Child to Work Day 2013 April 26, 2013

Amanda Oliva spent the day at Digital Cut for Take Your Child to Work Day. She decided to produce her own video. I mean…how hard could it be…right? Amanda found out that production is a lot of work. She wrote her own script, shot most of the video and roughed out the edit.  And while we may be biased, we believe she did a great job behind and in front of the camera.  She’s a natural! [rw-video type=’y’ thumb=’http://i.ytimg.com/vi/bkiRnhQOWSA/hqdefault.jpg’ video=’https://www.youtube.com/embed/bkiRnhQOWSA?rel=0′ title=’Take…

Digital Cut Productions In The News. March 4, 2013

DCP is in the news…http://www.miamiherald.com/2013/03/03/3265094/small-business-makeover-building.html Small Business Makeover: Building a road map for the future – Business Monday – MiamiHerald.com www.miamiherald.com Digital Cut Productions has found its niche but wants to grow. A Small Business Makeover helps them identify goals and the path to get there.  

Video Production – Understanding and Navigating the Process July 23, 2012

Video is a powerful medium. It moves beyond flat marketing to add excitement and immediacy to your message in ways that mere words and photos cannot. Video is a key ingredient to any successful marketing initiative. If this is your first foray into video production and, well, you just don’t know what you don’t know, below are some tips to help you navigate the video production process. PLAN: The projects that are carefully planned have plenty of lead time and…

Eight Easy Ways to Maximize Your Videos May 22, 2012

How do you assure that your company’s message will be seen, heard and acknowledged in our media-inundated age? Video.  Here are eight easy ways to put videos to work for your business now. Include on your website. A no-brainer and a must if you want your site to achieve its goals. Upload to YouTube, Yelp, Vimeo and other video sharing sites to help with your SEO.  And be sure to include those key words used when searching for your type of product or…

How Much Does Video Production Cost? May 9, 2012

If this is your first foray into video production, I’m sure you have many questions. “How much will this video cost me?” is usually at the top of the list for most. And it should be, as you want to ensure that you are maximizing your marketing dollars. Here are a few factors to consider as you begin planning and budgeting for your production: Length – Is your corporate video a one minute talking head or are you shooting an…

Professional Video Production in South Florida: Top 10 Reasons To Go With The Pros May 1, 2012

Recently a client asked, “Can’t we just shoot something with our small flip camera for this campaign?”  The answer: You can, but it will look like you did.  If your video is representing your brand, your business, your image, then you should employ a professional video production company.  Here are the top 10 reasons why you must go with the pros if you want professional results. Professional equipment – We’ve got the right gear for the job: broadcast-quality HD cameras, lighting…