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Sharing…It’s Not Just For Kids September 26, 2017

For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…

Image is Everything. Just Ask Andre. August 14, 2017

Businesses today are competing in a global market. To be successful, companies must evolve and find innovative ways to connect with their audiences. Video continues to be a valuable tool and is being employed at every facet of the customer journey. But where do you start? Developing a strong brand identity is a good starting point. It helps build your reputation, distinguishes you from the competition and projects your values to attract your ideal clients. Your brand is your business…

What’s the Real Story? June 14, 2017

For years marketings gurus like Al Reis (“Marketing is a battle of perceptions, not products”) and Seth Godin (“Perception is reality”) have been telling marketers that the perception of their brand, product or service is paramount to its success. Shaping those perceptions is key and with the dawn of new marketing channels like social media platforms, video continues to be a powerful and influential tool. Case in point: The City of Miami Gardens wanted to tell the real story and…

Five Ways to Put Your Videos To Work March 3, 2017

You made the investment and have some quality video content. Now what? Sure, you put it on your website, but there should be more…there must be more. If you didn’t come up with a video distribution strategy prior to production, it’s not too late. Here are a few ideas: Debut at an Event – Gather your constituents for a showing. It’s the ideal opportunity to capitalize on the video’s effectiveness. And the feedback you receive is immediate and valuable for…

Keeping it Fresh February 28, 2017

When it comes to creating your next video campaign, forego the formulaic for a fresh, creative approach. It will not only get you noticed, it will enhance your message, elevate your production value and make a bigger impact with your target audience. Here are a few tips on how to creatively improve your next video: Plan for Success – Pre-production is key. A qualified creative team will guide you in crafting unique videos that highlight your story and communicate your…

Is your Commercial Super Bowl Worthy? January 31, 2017

Before Digital Cut: After Digital Cut: It’s Monday morning after the Superbowl and what’s everyone talking about? The commercials, of course. Amidst all the clutter of digital and social content, most ad wizards agree that TV advertising is still an important medium for businesses large and small. But local commercials have long been the ugly step-sister to big brand advertising. We’ve all seen it – cheesy graphics, poor lighting, and cameo appearances by the owner’s kids. Consider these factors to…

Travel Moves You…And Your Audience Too. June 28, 2016

It’s that time of year again. The kids are out of school, schedules become less hectic, and the outdoors beg to be enjoyed. Whether it’s a yearly business retreat, a family reunion, or simply a drive across town for a barbecue, summertime means travel. We took to the streets and asked today’s generation – where do you want to travel? Answers were abundant, but so were the excuses. “I’m too busy,” “It’s too expensive,” “I’m not ready yet.” Which led…

Dancing Robots and Flying Corn October 21, 2015

Motion Graphics: Thinking Outside the (Toy) Box The power of video as a marketing tool is undeniable, but how do you set your video apart from the pack? Adding motion graphics may be the answer. They can simplify complex messages, captivate viewers, and even bring toys to life. Let’s take a page out of Pixar’s book and see how motion graphics can take your marketing efforts to infinity and beyond: Old Dogs Can Learn New Tricks You probably already have…

Three Videos Your Website Can’t Live Without June 9, 2015

As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…

Leveraging All That Video Watching May 29, 2015

This year we’re eating up anything with a play button like a bunch of Gremlins after midnight! The average adult American is expected to consume about 5.5 hours of video content each day. If you’re a percentage person- that’s 22 percent of the year dedicated to viewing. Are you thinking what we’re thinking? Hint: big video marketing opportunities. So here’s how it breaks down via eMarketer: Viewing hours are split into 4 hours 15 minutes on TV consumption, and 1…