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Getting Creative Despite the Constraints December 9, 2015

Your Constraints…Our Next Big Idea!

Let’s be honest, we all tend to resent constraints. Budget limitations, time restrictions – they’re like the grim reaper, coming to kill the creative spirit, right? Wrong! Despite popular belief, constraints can have a way of sparking creativity rather than hindering it.

Just ask writer/director James Ford Murphy whose Pixar short film, Lava, told a heartwarming love story that spanned millions of years in just seven minutes. Or Phil Hansen, an artist who embraced his debilitating injury and creates unique pieces (see his TedTalk here). While limitations in the workplace seem like a hindrance, research suggests that we’d be less creative without constraints.

You may be facing constraints with your video marketing ideas, but that’s where we come in. Over the years, we’ve encountered our share of project constraints. Everything from “it all has to all be shot in one day” to “we need a video, but the product doesn’t exist yet.” You throw out the challenge, we design a solution. Your constraints are our next big idea!
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When we worked with one of our healthcare clients to create a video for their mobile app launch we were faced with several constraints. Not only were we tasked with shooting in a working ER, but we had to be mindful of patient privacy and restrictions. Hiring professional talent for this piece allowed us more flexibility. Also, the app itself was not fully functional at the time of filming. To overcome this obstacle we used a combination of green screen and textual graphics to fill in the gaps.

So next time the higher ups throw you a curve ball, don’t stress – get creative.

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We’ve been helping clients grow their business with video marketing for 12 years so we thought why not share our insight and expertise with you. We promise to be brief, sometimes funny and always informative. And we will never share your information.

 

John Oliva

John Oliva oversees day-to-day operations, video editing, cinematography and production for Digital Cut Productions.