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Leveraging All That Video Watching May 29, 2015


This year we’re eating up anything with a play button like a bunch of Gremlins after midnight! The average adult American is expected to consume about 5.5 hours of video content each day. If you’re a percentage person- that’s 22 percent of the year dedicated to viewing. Are you thinking what we’re thinking? Hint: big video marketing opportunities.

So here’s how it breaks down via eMarketer:

Viewing hours are split into 4 hours 15 minutes on TV consumption, and 1 hour 16 minutes on digital media video per day. That continues the trend for a decline in time spent on TV, radio, and print for the fourth year in a row. So while people press the off button on their TVs and radios, they are turning on their digital devices. Digital in general has been on a steady rise for the last five years, with mobile taking a strong lead.

This means that your opportunities for viewership are growing. This means that video isn’t just a fad, but a statistic-backed, valid, and strong form of communication with your audiences, your clients, and your supporters. If you’re ready to take advantage of all the video watching consumers are doing by producing a video for your business, we can help.

To read the full article:


Lauri Oliva

Lauri oversees business development and project management for Digital Cut Productions.

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