Video Marketing: What You DO Know CAN Help You! February 4, 2015
There’s no doubt that we’re living in the age of the video – news reports almost always include corresponding clips, going ‘viral’ has become a technical term, Justin Bieber’s career was born on Youtube! What people were once gaining from audio and print outlets, they’re now (happily) finding on YouTube, Vimeo, and other video sources. Video as a part of the population’s entertainment, news, or informational routine has gone from optional to expected. And with a generation raised on moving pictures, its no wonder that marketers are quickly realizing the importance of integrating videos into their marketing strategy.
To help companies and businesses recognize the importance of video marketing in today’s world, DCD Complete Marketing Solutions has complied a list of the top online and mobile video marketing statistics (full list at http://dcdagency.com/99-online-video-mobile-video-and-youtube-video-statistics/):
With the proper optimization, video can increase the chance of a front-page Google result by 53x (Forrester)
Retailers with videos on their site increase conversion by 30% (L2 Specialty Retail Reporter, September 2010)
Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text (Forbes)
More than 90% of shoppers in a recent survey found web video useful in making purchase decisions (Internet Retailer)
DirectMarketing News shared poll results that included the following points: 85% said they would watch a video that educated them about a product they were interested in for at least one minute; 51% of online video viewers between the ages of 18-44 would look up a new product or brand if they saw it mentioned in an online video; 58% of consumers aged 18-34 that follow brands on social media would watch a video if a brand they follow posted a video.
In a ‘Hunger Games’-esque fight to for survival, brands are utilizing this data to keep up with the phenomenon that is video marketing. For more information on how to incorporative video into your marketing strategy, contact Lauri Oliva at 954.797.6889, and may the statistics be ever in your favor.