Image is Everything. Just Ask Andre. August 14, 2017
Businesses today are competing in a global market. To be successful, companies must evolve and find innovative ways to connect with their audiences. Video continues to be a valuable tool and is being employed at every facet of the customer journey. But where do you start?
Developing a strong brand identity is a good starting point. It helps build your reputation, distinguishes you from the competition and projects your values to attract your ideal clients. Your brand is your business identity, the image you want to portray to the world. And as Andre Agassi once said, “Image is everything.” Video goes a long way in helping your business convey the right image.
Translating Your Brand to Video
When DASI execs engaged us to produce a video for the company, the brand identity was firmly established: DASI is the source for aircraft inventory needs. Yet, their team was quick to realize that to convey their value in a way that would resonate with their target audience, video was essential.
With a strong focus on establishing DASI’s brand as one that provides solutions and delivers quality products with great service, the video becomes a tool to establish trust and loyalty with their customer base – resulting in business growth.
The value of video is being realized by brands big and small as savvy marketers look to video to broaden their reach and connect with audiences across numerous online platforms. Need video to give your image a boost? Call us…we can help.2