Sharing…It’s Not Just For Kids September 26, 2017
For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns.
Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties.
Better Ideas: Idea generation benefits from different kinds of people coming together. Truly revolutionary ideas are achievable through discussion and collaboration.
Boost Credibility: Companies gain credibility by working together. Testimonials from collaborating companies carry a lot of weight with consumers.
Wider Audience: Leveraging one another’s audience expands the reach of both companies, bringing together consumers with shared interests.
Still skeptical? Story time! In a recent video for our client, Genovation Cars, we highlighted the partnership between the electric car manufacturing company and Prefix, automotive design and engineering specialists. With each company speaking to the quality of one another’s work, their message was strengthened and both leveraged the video to expand their audience.