Your Most Effective Marketing Tool Is Your Story; Share It!
Everyone has a story to tell. Why your business exists, why you developed your products and services and why you do what you do is filled with stories. Using video to tell your stories helps give your company an identity and captivate and inspire your audience. And when told creatively, they will leave your customers wanting to know more because emotion, authenticity and personal connections are what drive action…and revenue…and consumer loyalty!
It all starts by establishing a tone. Whether it’s purely professional or meant to make the consumer feel like part of the family, video, storytelling is an essential tool to let potential customers know how to feel about your company. Take for instance our recent video with Cafe Vico. Classical music, deep colors, and mood lighting were used to paint the restaurant not only as a place to eat, but an experience unique to all other restaurants.