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Tell Me A Story November 28, 2017

Your Most Effective Marketing Tool Is Your Story; Share It!

Everyone has a story to tell. Why your business exists, why you developed your products and services and why you do what you do is filled with stories. Using video to tell your stories helps give your company an identity and captivate and inspire your audience. And when told creatively, they will leave your customers wanting to know more because emotion, authenticity and personal connections are what drive action…and revenue…and consumer loyalty!

It all starts by establishing a tone. Whether it’s purely professional or meant to make the consumer feel like part of the family, video, storytelling is an essential tool to let potential customers know how to feel about your company. Take for instance our recent video with Cafe Vico. Classical music, deep colors, and mood lighting were used to paint the restaurant not only as a place to eat, but an experience unique to all other restaurants.


And like with this business owner, your narrative must be real and relatable so that you stand out to your customers. People are naturally attracted to passion and nothing is more passion-filled than your story. Whether it’s about where you’re from or why you love what you love, tell a story and you’ll instantly draw an audience. Plus, you’ll be making a personal connection with everyone who listens.

Everyone has a story to tell. Let us help you tell yours. The results can be amazing.

Lauri Oliva

Lauri oversees business development and project management for Digital Cut Productions.

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