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Cool Car in the Valley of Fire January 30, 2018

Finding Your Product’s Perfect Backdrop

What do you get when you stick 3 cameras, two drones, and a one-of-a-kind, all-electric corvette in the middle of nowhere Nevada? A video of epic proportions.

When long-time client, Genovation Cars, asked us to produce a promotional video for their newest vehicle, the GXE, we were eager to get started. When they told us the video would premier – along with the car – at CES, the world’s largest new technology trade show, on a 10 x 20 foot LED screen, we knew this piece would have to be BIG. Literally!

For video projects that require a larger than life appeal, having a top-notch location is a sure fire way to give your piece an epic quality. We sought out a naturally beautiful location that would highlight the GXE without upstaging it and also live up to the massive display. The Valley of Fire State Park in Nevada proved to be the perfect backdrop as its fiery red rock formations sat in perfect contrast with the car’s sapphire finish.


The location choice was a success, attracting countless trade show attendees to Genovation’s booth to marvel at both the all-electric super car, as well as the mesmerizing backdrop.

Have an out-of-this-world idea for your next video project and want to bring it to life? Our bags are already packed!

Kelsey Gibson

Kelsey is the Creative Director for Digital Cut Productions. She seeks perfection when crafting a video. Kelsey is meticulous about the details of every project while keeping an eye on the big picture,