How to Make Your Online Audience Work For You
The rise of social media has not only changed the way we communicate (LOL smh #ForRealTho), it’s changed the way we market. Gone are the days when promotional content was just meant to be viewed – now it’s meant to be INTERACTIVE and SHARED. A platform centered around user engagement, social media gives advertisers the ability to have their audience retweet, tag and forward content well beyond the original ad buy. Here are three tips on how to get your audience to do the talking for you.
Know Where Your Audience Lives
With new channels being added daily, the social media landscape and its demographics are constantly changing. Here’s some recent demographic research to guide you:
LinkedIn remains the number one platform when it comes to B2B social media marketing; its main user population is the most educated with the highest income ($75K+).
Facebook still has biggest audience with the largest concentration between 18-49.
Twitter remains most popular with people in their 20s and fairly even among men & women.
Instagram continues to grow its audience with the addition of Stories and IGTV and is slightly more popular among women than men.
Snapchat remains popular with 18- to 24-year-olds, then usage drops off.
Once you identify the social media platforms best suited to your audience, you can tailor content accordingly.