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Video Production, Video Marketing,  Video Production Fort Lauderdale, Video Production Miami, Video Production South Florida, video production company, video production company in fort lauderdale, video production company in miami, video production company in south florida, video agency

Finding a Super-sized Audience for Your Videos January 27, 2020

For advertisers and sports fans alike – the Super Bowl is the holy grail of events. With thousands of people flocking to the game’s host city and millions more tuning in across the country, it’s the perfect time for big name brands to get creative and debut content that rivals the halftime show (no offense J.Lo). But whether or not you have a Super Bowl-sized budget, leveraging a newsworthy topic or event to promote your brand is always a win – just ask the City of Miami Gardens.

Knowing all eyes would be on them leading up to game day, the host city for Super Bowl LIV saw an opportunity to promote their city to a new, larger audience. We worked with the city to craft a script that welcomed visitors and encouraged them to enjoy the city’s hospitality and patronize local business. The endgame? A timely marketing video that showcases the city as #relevant, with a lot to offer.

Watch Video Below:

No matter how big or small an event or cultural topic might be, when planning your marketing content, it’s important to consider what has people talking…especially if those people are your target audience. Look for everyday events or timely topics that draw an engaged audience, then create unique shareable content that continues the conversation and adds value. Need help…we’ve got proven strategies and lots of ideas to share.

Kelsey Gibson

Kelsey is the Creative Director for Digital Cut Productions. She seeks perfection when crafting a video. Kelsey is meticulous about the details of every project while keeping an eye on the big picture,