For advertisers and sports fans alike – the Super Bowl is the holy grail of events. With thousands of people flocking to the game’s host city and millions more tuning in across the country, it’s the perfect time for big name brands to get creative and debut content that rivals the halftime show (no offense J.Lo). But whether or not you have a Super Bowl-sized budget, leveraging a newsworthy topic or event to promote your brand is always a win – just ask the City of Miami Gardens.
Knowing all eyes would be on them leading up to game day, the host city for Super Bowl LIV saw an opportunity to promote their city to a new, larger audience. We worked with the city to craft a script that welcomed visitors and encouraged them to enjoy the city’s hospitality and patronize local business. The endgame? A timely marketing video that showcases the city as #relevant, with a lot to offer.
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