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Video Production, Video Marketing,  Video Production Fort Lauderdale, Video Production Miami, Video Production South Florida, video production company, video production company in fort lauderdale, video production company in miami, video production company in south florida, video agency

Making it Sing December 10, 2020

Everyone has that song that takes them back to when they were young. For singer/songwriter Mark Zaden, ‘Propwalking on the Sea’ is just that – a tribute to the good ol’ days. And although ‘Propwalking’ was inspired by Mark’s own childhood memories, his music struck a chord with everyone on our creative team. From the first listen, we knew we wanted to create a music video that would make Mark (and his younger self) proud.

Telling the Story: While ‘Propwalking’s nostalgic theme is universal, it was important for us to honor the personal story that inspired the music in the first place. The creative process was a true collaboration with Mark in order for us to understand the memories that inspired the melody and the meaning behind his lyrics. Once the storyboards and shot list were solidified, we were ready to set sail into production – literally!

The Right Approach: With a song inspired by fishing, it only made sense that most shots would take place out at sea. To capture the action, our crew used a multitude of cameras (everything from drones, to GoPros to RED), the most unique being an 8mm film camera. Every project has a component that takes it to the next level and for ‘Propwalking’ that component was the 8mm film used to capture the flashback sequences of Mark and his friends. These throwback scenes are a pivotal part of the story, and we wanted to portray them in the most authentic way possible.

Taking Our Time: When it comes to most projects, a quick turnaround is crucial. However, most projects don’t revolve around perfect boating conditions or waiting for the mahi to bite. Rather than use up valuable filming days on sub-par weather, we opted to wait until the moment was just right. As any fisherman will tell you, the hardest part of the process is the wait but, in the end, our patience paid off with beautiful imagery that will live on long after the fish stop biting.

If we can help make your next project sing, give us a call, our creative team is standing by.



Kelsey Gibson

Kelsey is the Creative Director for Digital Cut Productions. She seeks perfection when crafting a video. Kelsey is meticulous about the details of every project while keeping an eye on the big picture,

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