Increased corporate
partnerships by 20%
Elevated community awareness
Positioned the organization as a catalyst
for education and employment
Overview
To produce a story-driven video that highlights the real-world impact of the Jack & Jill Center’s mission, elevates community awareness, and inspires meaningful donor support.
Challenge
Discussions with leadership and donors showed that people were more inclined to support the center when they saw both the hardships beneficiaries face and their drive to improve their lives through education and work.
Approach
By understanding the donor mindset, we produced a compelling video designed to resonate deeply and drive donations. We created a docu-style narrative centering on the daily struggles of two single-parent families. To inspire hope, we balanced these challenges with the success story of a young single mother who—with the support of Jack & Jill—secured better employment, gaining the independence, confidence, and clarity needed to focus on her future.
Results
The video debuted at a donor event and was well received. However, the real impact was felt in the months to come when it was shown to prospective corporate partners, helping to increase partnership engagement by 20% from the previous year.