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Video for the Big Screen March 10, 2022

It’s every filmmaker’s dream to see their work on the big screen…so when our friends at Dania Pointe needed content to fill their outdoor video wall – our inner cinephiles jumped for joy. What sets this project apart, aside from its large-scale format, was the end goal. No sales pitches, or advertising here, just beautifully curated images that would create a sense of community, elevate the shopping experience and welcome visitors to “The Sunny Side.” With South Florida as our…

How We Reimagined the Runway April 30, 2021

Fashion is all about finding new ways to style old favorites, so when our friends at Neiman Marcus approached us with the challenge of reimagining the classic fashion show – we were all in! The Approach – A beautiful outdoor location, complete with palm trees and luxury cars all served to capture that iconic Miami-vibe. And while our stunning group of models were top-notch, the true star of the event needed to be the clothes, shoes and jewelry. In order…

Hindsight is 2020 January 15, 2021

Three Video Marketing Tips to Bring Into 2021 The new year may not have given us the fresh start we were hoping for (we see you COVID), but that doesn’t mean we can’t use the hard-earned experience we gained from the 2020 to crush this year. Here are a few lessons that are worth applying to your video marketing strategy moving forward: 2020 tested, 2021 approved! 1. If your clients can’t go to you, go to your clients. A year of…

Making it Sing December 10, 2020

Everyone has that song that takes them back to when they were young. For singer/songwriter Mark Zaden, ‘Propwalking on the Sea’ is just that – a tribute to the good ol’ days. And although ‘Propwalking’ was inspired by Mark’s own childhood memories, his music struck a chord with everyone on our creative team. From the first listen, we knew we wanted to create a music video that would make Mark (and his younger self) proud. Telling the Story: While ‘Propwalking’s…

Finding a Super-sized Audience for Your Videos January 27, 2020

For advertisers and sports fans alike – the Super Bowl is the holy grail of events. With thousands of people flocking to the game’s host city and millions more tuning in across the country, it’s the perfect time for big name brands to get creative and debut content that rivals the halftime show (no offense J.Lo). But whether or not you have a Super Bowl-sized budget, leveraging a newsworthy topic or event to promote your brand is always a win…

Filming on Film pt. 2 – A Lesson in Time(lessness) November 6, 2019

Like a Ken Burns documentary or a game of monopoly, our journey in film continues. In part one of our Film Blog Series our creative team went back to basics, pulling out an old school camera and a roll of 8mm film for some nostalgic fun…er, research. After reviewing the test footage, we couldn’t help but wonder: is film still relevant in the digital age? To find out, we knew we needed to incorporate film into a real production to…

Let’s Give Them Something To Talk About April 23, 2019

How to Make Your Online Audience Work For You The rise of social media has not only changed the way we communicate (LOL smh #ForRealTho), it’s changed the way we market. Gone are the days when promotional content was just meant to be viewed – now it’s meant to be INTERACTIVE and SHARED. A platform centered around user engagement, social media gives advertisers the ability to have their audience retweet, tag and forward content well beyond the original ad buy….

Pros Before Bros June 27, 2018

Your hairdresser may dabble in design, but you wouldn’t hire her to build your dream home! So why let an amateur create your video marketing content? Your video content is the face of your brand. It represents how you do business, your standards and the quality of your products or services. Embarking on a DIY project or hiring your nephew may seem like the way to get it done cheaply, but it’s a bad investment in time and money and…

Get Out Your Feather Duster March 23, 2018

It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…

Cool Car in the Valley of Fire January 30, 2018

Finding Your Product’s Perfect Backdrop What do you get when you stick 3 cameras, two drones, and a one-of-a-kind, all-electric corvette in the middle of nowhere Nevada? A video of epic proportions. When long-time client, Genovation Cars, asked us to produce a promotional video for their newest vehicle, the GXE, we were eager to get started. When they told us the video would premier – along with the car – at CES, the world’s largest new technology trade show, on…