Saint Patrick chased the snakes out of Ireland. Create your own luck on your next production by not getting bit by these four common mistakes… Info Overload We’ve all heard the phrase “trying to shove 10 pounds of chicken feed into a five pound bag.” Nowhere is that more true than when producing an effective video. Less really is more. Refine your message to what’s most important and the results are a more powerful video. Concept vs Budget – They…
Are You Using Video In Your Social Media Campaigns? Why and How You Should Major social media platforms are becoming more and more video focused as consumers are gravitating towards social viewing as their preferred method of content consumption. The “consumer” of the past is now the “social viewer” of the future. And, with more than half of video content being watched on mobile devices, these best practices for social video posting will help drive the success of your campaign: Short…
Your hairdresser may dabble in design, but you wouldn’t hire her to build your dream home! So why let an amateur create your video marketing content? Your video content is the face of your brand. It represents how you do business, your standards and the quality of your products or services. Embarking on a DIY project or hiring your nephew may seem like the way to get it done cheaply, but it’s a bad investment in time and money and…
It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…
Video has many applications in healthcare. Whether you’re sharing compelling patient stories, promoting new technology or highlighting facilities, physicians or specialties, video conveys the story in the most ideal way.
Developing a video strategy is an important first step in the video marketing process. What results does the video need to achieve? Does it need to educate and inform? Inspire and motivate? Excite and engage? Our job is to collaborate with you to tell the story that will achieve the desired results. (Two pages, be sure to scroll down on the right)
Finding Your Product’s Perfect Backdrop What do you get when you stick 3 cameras, two drones, and a one-of-a-kind, all-electric corvette in the middle of nowhere Nevada? A video of epic proportions. When long-time client, Genovation Cars, asked us to produce a promotional video for their newest vehicle, the GXE, we were eager to get started. When they told us the video would premier – along with the car – at CES, the world’s largest new technology trade show, on…
Your Most Effective Marketing Tool Is Your Story; Share It! Everyone has a story to tell. Why your business exists, why you developed your products and services and why you do what you do is filled with stories. Using video to tell your stories helps give your company an identity and captivate and inspire your audience. And when told creatively, they will leave your customers wanting to know more because emotion, authenticity and personal connections are what drive action…and revenue…and…
If you’re marketing for a small to mid-size business, you probably don’t have the million dollar budgets of big corporations. Not to worry. You can still look to the big brands for inspiration and scale the idea to create a video marketing campaign with that fits your budget. Here are a few ideas to get you started: 1. Consider video clips of customers’ using/wearing your products to build engagement and third party credibility. 2. Incorporate other mediums into your creative that resonate…
For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…
