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Why Finding the Right Mate Can Make All the Difference (for your Business) June 21, 2016

On Sunday, the Cleveland Cavaliers won the NBA Championship and with it made history as the first team to ever come back from a 3-1 game deficit to win it all. It was quite a story and Nike wasted no time aligning themselves with the Cavs with the release of a brand new Nike commercial that chronicled the anticipation of the big win. There’s a lesson here, not so much for big brands who’ve long realized the benefits of brand…

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Funny Thing About Video… May 11, 2016

Need a laugh? Of course you do. Everyone loves a good laugh, especially clients and customers. If you’re looking for a way to grab your audiences’ attention, humor might be just what you need to set your next video apart. Whether you’re presenting consumer pain points in a humorous light (think Dollar Shave Club) or poking fun at your own brand (It’s Jake…from State Farm), a well-timed punch line can resonate with your audience, generating positive emotions and triggering memorability….

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What Video Content is Right for You? April 19, 2016

As a savvy marketer you probably know that consumers go through more than half of the buying process on their own. But did you know that there is a direct correlation between videos tailored to buyers’ needs and increased ROI? Video can be implemented in any or every part of the sales funnel. Where would it help your buyers most? Above the Funnel / Interest – One does not simply buy a product or service without sizing up the company…

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Fast and Flexible March 16, 2016

Behind the Scenes at the Electric Car Speed Record Shoot Our recent shoot with Genovation Cars proved to be one wild ride. From hanging out of helicopters to editing in aviation hangers – you would think we were on the set of an action film. The star? The Genovation Extreme Electric (GXE) – a modified all-electric Corvette with a serious need for speed. Our crew was on site at the Shuttle Landing Facility in Cape Canaveral to capture the vehicle’s…

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Looking to Get Lucky? March 10, 2016

“I believe that people make their own luck by great preparation and good strategy.” Jack Canfield, Author With that said, if you want to get “lucky” with your video marketing, you must have a strategy. 1. Establish Your Goals. Define what your video needs to achieve. Perhaps you need to drive sales of a specific product or create awareness about a new service line. Your goal will help drive the creative that will lead to success so be sure you…

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Are You Vertically Challenged? February 17, 2016

Are Your Video Ads Vertically Challenged? Since the dawn of moving pictures, people have watched videos in a landscape format. The horizontal spacing of the human eyes encouraged the thought that landscape video is the preferred, nay – the ONLY way to view video. But that didn’t stop Snapchat from shaking things up. When the video app launched in 2011, CEO Evan Spiegel rejected the traditional horizontal video sharing method and designed the app to naturally support upright video messaging…

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The Art of Business: A Salute to the American Entrepreneur January 20, 2016

When tasked with finding the English word to describe the new breed of worker, a self-starter who takes an idea from concept to fruition, little-known translator Charles Robert Prinsep described them as “adventurers.” That was 1832. Today we recognize these adventurers as entrepreneurs. Marching to the beat of their own drum these bold individuals, these artists, design futures, sculpt career paths, maneuver through red tape and social standards with finesse and determination. Following the Industrial Revolution where a man’s career was passed…

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Video Marketing: What to Expect in 2016 January 15, 2016

It’s a new year, time to look ahead to video marketing trends we can expect to see this year. We’ve compiled a list of predictions from leading industry experts. Here’s what they’re saying: • Video Will Revitalize Email Marketing. Marketers will rely less on heavy text content and more on videos to encourage interactions with brands thus giving new life to email marketing. • Branded video content or videos published under a brand’s name for the sole purpose of engaging…

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