As a savvy marketer you probably know that consumers go through more than half of the buying process on their own. But did you know that there is a direct correlation between videos tailored to buyers’ needs and increased ROI? Video can be implemented in any or every part of the sales funnel. Where would it help your buyers most? Above the Funnel / Interest – One does not simply buy a product or service without sizing up the company…
[qzzr quiz=”201752″ width=”100%” height=”auto” redirect=”true” offset=”0″]
Behind the Scenes at the Electric Car Speed Record Shoot Our recent shoot with Genovation Cars proved to be one wild ride. From hanging out of helicopters to editing in aviation hangers – you would think we were on the set of an action film. The star? The Genovation Extreme Electric (GXE) – a modified all-electric Corvette with a serious need for speed. Our crew was on site at the Shuttle Landing Facility in Cape Canaveral to capture the vehicle’s…
“I believe that people make their own luck by great preparation and good strategy.” Jack Canfield, Author With that said, if you want to get “lucky” with your video marketing, you must have a strategy. 1. Establish Your Goals. Define what your video needs to achieve. Perhaps you need to drive sales of a specific product or create awareness about a new service line. Your goal will help drive the creative that will lead to success so be sure you…
Are Your Video Ads Vertically Challenged? Since the dawn of moving pictures, people have watched videos in a landscape format. The horizontal spacing of the human eyes encouraged the thought that landscape video is the preferred, nay – the ONLY way to view video. But that didn’t stop Snapchat from shaking things up. When the video app launched in 2011, CEO Evan Spiegel rejected the traditional horizontal video sharing method and designed the app to naturally support upright video messaging…
When tasked with finding the English word to describe the new breed of worker, a self-starter who takes an idea from concept to fruition, little-known translator Charles Robert Prinsep described them as “adventurers.” That was 1832. Today we recognize these adventurers as entrepreneurs. Marching to the beat of their own drum these bold individuals, these artists, design futures, sculpt career paths, maneuver through red tape and social standards with finesse and determination. Following the Industrial Revolution where a man’s career was passed…
It’s a new year, time to look ahead to video marketing trends we can expect to see this year. We’ve compiled a list of predictions from leading industry experts. Here’s what they’re saying: • Video Will Revitalize Email Marketing. Marketers will rely less on heavy text content and more on videos to encourage interactions with brands thus giving new life to email marketing. • Branded video content or videos published under a brand’s name for the sole purpose of engaging…
Your Constraints…Our Next Big Idea! Let’s be honest, we all tend to resent constraints. Budget limitations, time restrictions – they’re like the grim reaper, coming to kill the creative spirit, right? Wrong! Despite popular belief, constraints can have a way of sparking creativity rather than hindering it. Just ask writer/director James Ford Murphy whose Pixar short film, Lava, told a heartwarming love story that spanned millions of years in just seven minutes. Or Phil Hansen, an artist who embraced his…
Video is a powerful marketing tool with endless benefits for your company or brand. We’ve boiled down those benefits to the top 10 ways video can improve your marketing efforts: 10. Creates a lasting impression for your brand. Video is an effective way to give prospects and clients a positive first impression of your brand, leading to stronger, long-lasting relationships. 9. Conveys authenticity, sincerity and builds trust. Just like actions speak louder than words, video speaks louder than text. 8….
Motion Graphics: Thinking Outside the (Toy) Box The power of video as a marketing tool is undeniable, but how do you set your video apart from the pack? Adding motion graphics may be the answer. They can simplify complex messages, captivate viewers, and even bring toys to life. Let’s take a page out of Pixar’s book and see how motion graphics can take your marketing efforts to infinity and beyond: Old Dogs Can Learn New Tricks You probably already have…
