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How We Got Jay Leno’s Attention December 7, 2016

When it comes to successful video campaigns, our friends at Genovation Cars get the gold star. Genovation has incorporated video into every facet of its marketing. “We realized early on that video content was the key ingredient to generating and sustaining the exposure we wanted to achieve,” said Andrew Saul, Genovation Founder & CEO. How did they do it? By populating every marketing funnel with video. When Genovation broke the land speed record for fastest electric vehicle, we produced attention-getting…

Travel Moves You…And Your Audience Too. June 28, 2016

It’s that time of year again. The kids are out of school, schedules become less hectic, and the outdoors beg to be enjoyed. Whether it’s a yearly business retreat, a family reunion, or simply a drive across town for a barbecue, summertime means travel. We took to the streets and asked today’s generation – where do you want to travel? Answers were abundant, but so were the excuses. “I’m too busy,” “It’s too expensive,” “I’m not ready yet.” Which led…

Why Finding the Right Mate Can Make All the Difference (for your Business) June 21, 2016

On Sunday, the Cleveland Cavaliers won the NBA Championship and with it made history as the first team to ever come back from a 3-1 game deficit to win it all. It was quite a story and Nike wasted no time aligning themselves with the Cavs with the release of a brand new Nike commercial that chronicled the anticipation of the big win. There’s a lesson here, not so much for big brands who’ve long realized the benefits of brand…

Funny Thing About Video… May 11, 2016

Need a laugh? Of course you do. Everyone loves a good laugh, especially clients and customers. If you’re looking for a way to grab your audiences’ attention, humor might be just what you need to set your next video apart. Whether you’re presenting consumer pain points in a humorous light (think Dollar Shave Club) or poking fun at your own brand (It’s Jake…from State Farm), a well-timed punch line can resonate with your audience, generating positive emotions and triggering memorability….

What Video Content is Right for You? April 19, 2016

As a savvy marketer you probably know that consumers go through more than half of the buying process on their own. But did you know that there is a direct correlation between videos tailored to buyers’ needs and increased ROI? Video can be implemented in any or every part of the sales funnel. Where would it help your buyers most? Above the Funnel / Interest – One does not simply buy a product or service without sizing up the company…

Fast and Flexible March 16, 2016

Behind the Scenes at the Electric Car Speed Record Shoot Our recent shoot with Genovation Cars proved to be one wild ride. From hanging out of helicopters to editing in aviation hangers – you would think we were on the set of an action film. The star? The Genovation Extreme Electric (GXE) – a modified all-electric Corvette with a serious need for speed. Our crew was on site at the Shuttle Landing Facility in Cape Canaveral to capture the vehicle’s…

Looking to Get Lucky? March 10, 2016

“I believe that people make their own luck by great preparation and good strategy.” Jack Canfield, Author With that said, if you want to get “lucky” with your video marketing, you must have a strategy. 1. Establish Your Goals. Define what your video needs to achieve. Perhaps you need to drive sales of a specific product or create awareness about a new service line. Your goal will help drive the creative that will lead to success so be sure you…

Are You Vertically Challenged? February 17, 2016

Are Your Video Ads Vertically Challenged? Since the dawn of moving pictures, people have watched videos in a landscape format. The horizontal spacing of the human eyes encouraged the thought that landscape video is the preferred, nay – the ONLY way to view video. But that didn’t stop Snapchat from shaking things up. When the video app launched in 2011, CEO Evan Spiegel rejected the traditional horizontal video sharing method and designed the app to naturally support upright video messaging…