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Tell Me A Story November 28, 2017

Your Most Effective Marketing Tool Is Your Story; Share It! Everyone has a story to tell. Why your business exists, why you developed your products and services and why you do what you do is filled with stories. Using video to tell your stories helps give your company an identity and captivate and inspire your audience. And when told creatively, they will leave your customers wanting to know more because emotion, authenticity and personal connections are what drive action…and revenue…and…

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How to Produce Video Content Like a Boss November 1, 2017

If you’re marketing for a small to mid-size business, you probably don’t have the million dollar budgets of big corporations. Not to worry. You can still look to the big brands for inspiration and scale the idea to create a video marketing campaign with that fits your budget. Here are a few ideas to get you started: 1. Consider video clips of customers’ using/wearing your products to build engagement and third party credibility. 2. Incorporate other mediums into your creative that resonate…

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Sharing…It’s Not Just For Kids September 26, 2017

For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…

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Image is Everything. Just Ask Andre. August 14, 2017

Businesses today are competing in a global market. To be successful, companies must evolve and find innovative ways to connect with their audiences. Video continues to be a valuable tool and is being employed at every facet of the customer journey. But where do you start? Developing a strong brand identity is a good starting point. It helps build your reputation, distinguishes you from the competition and projects your values to attract your ideal clients. Your brand is your business…

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What’s the Real Story? June 14, 2017

For years marketings gurus like Al Reis (“Marketing is a battle of perceptions, not products”) and Seth Godin (“Perception is reality”) have been telling marketers that the perception of their brand, product or service is paramount to its success. Shaping those perceptions is key and with the dawn of new marketing channels like social media platforms, video continues to be a powerful and influential tool. Case in point: The City of Miami Gardens wanted to tell the real story and…

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Digital Marketing – Can You Afford NOT To? April 24, 2017

Successful businesses don’t turn a profit by throwing their money around, but by channeling their spending into areas that will reap big returns. With 2017 showing an increase in marketing budgets for the third consecutive year, it’s not just about spending more, but spending smart. So how are companies spending their marketing dollars? According to the Gartner 2016-2017 CMO Spend Survey, “marketing leaders spent more on their websites, digital commerce and digital advertising than on other categories in 2016,” proving…

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Five Ways to Put Your Videos To Work March 3, 2017

You made the investment and have some quality video content. Now what? Sure, you put it on your website, but there should be more…there must be more. If you didn’t come up with a video distribution strategy prior to production, it’s not too late. Here are a few ideas: Debut at an Event – Gather your constituents for a showing. It’s the ideal opportunity to capitalize on the video’s effectiveness. And the feedback you receive is immediate and valuable for…

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Keeping it Fresh February 28, 2017

When it comes to creating your next video campaign, forego the formulaic for a fresh, creative approach. It will not only get you noticed, it will enhance your message, elevate your production value and make a bigger impact with your target audience. Here are a few tips on how to creatively improve your next video: Plan for Success – Pre-production is key. A qualified creative team will guide you in crafting unique videos that highlight your story and communicate your…

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Is your Commercial Super Bowl Worthy? January 31, 2017

Before Digital Cut: After Digital Cut: It’s Monday morning after the Superbowl and what’s everyone talking about? The commercials, of course. Amidst all the clutter of digital and social content, most ad wizards agree that TV advertising is still an important medium for businesses large and small. But local commercials have long been the ugly step-sister to big brand advertising. We’ve all seen it – cheesy graphics, poor lighting, and cameo appearances by the owner’s kids. Consider these factors to…

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How We Got Jay Leno’s Attention December 7, 2016

When it comes to successful video campaigns, our friends at Genovation Cars get the gold star. Genovation has incorporated video into every facet of its marketing. “We realized early on that video content was the key ingredient to generating and sustaining the exposure we wanted to achieve,” said Andrew Saul, Genovation Founder & CEO. How did they do it? By populating every marketing funnel with video. When Genovation broke the land speed record for fastest electric vehicle, we produced attention-getting…

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