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Aerial Filmmaking: Taking Your Video Production to New Heights May 30, 2014

It’s a bird! It’s a plane! Its recording? Aerial cinematography and the use of aircrafts to achieve epic wide shots have been elevating large scale video productions for years. Now, thanks to technological advances and the incorporation of unmanned aerial vehicles (UAVs) attaining these big budget shots is safe and affordable.  [rw-video type=’v’ thumb=’http://i.vimeocdn.com/video/477141225_1280.jpg’ video=’http://player.vimeo.com/video/96916153′ title=’High Flying Act’] This isn’t your grandpa’s aerial footage. Operated from the ground by a pilot and cameraman via remote control, UAVs (also known as drones or hovercrafts)…

Video Production: Thinking Globally April 7, 2014

It’s true, our world is getting a little smaller everyday. With technological advances in transportation and communication, businesses are no longer limited by their location, but now have access to a global audience.  We know first-hand the importance of maintaining a global mindset.  Centrally located between West Palm Beach and Miami – a melting pot of cultures and ethnicities. – Digital Cut’s clients and projects must appeal to a broad audience from Haitian to Hispanic and everything in between. Our…

Video Marketing…Everybody’s Doing It! February 25, 2014

So you think your business or organization needs a video?  You’re probably right.  According to a Reel SEO Video Marketing Survey, 93 percent of marketing professionals used video as part of their strategy in 2013.  And Forbes says “video will remain a top player in content marketing.” But before you jump into production, consider a plan for how you will use the video to ensure a good ROI on your investment.  Here are some key questions to ask yourself before…

Why Your Production Needs a Director – Improving Your Call to “Action!” February 6, 2014

  When people think of directors, words like “Action,” ascots, and Spielberg come to mind – and little else. What does a director do anyway? Are they really necessary? And why can’t I ever name more than three? Contrary to popular belief, directors are not beret wearing, megaphone-wielding control freaks (well, most of them); they are vital to effective video production, both in Hollywood and corporate video marketing. The director’s role is crucial in organizing a production to be both…

Steadicams, Jibs and Technocranes, Oh My! January 7, 2014

  It’s 8 am; you’re on your way to work when you see a video shoot taking place outside your favorite coffee shop. Almost immediately you notice a man strapped into a Terminator-esque body harness with a camera, like a mechanical alien, protruding from his torso. What IS that?, you wonder. That can’t be comfortable. This must be a big-budget shoot. To shed some light on the exciting, albeit mysterious, role of the Steadicam in production, we sat down with…

4 Ways ‘The Walking Dead’ Marketing Pros Killed It December 5, 2013

You’d be hard-pressed to find someone who hasn’t heard of the hit AMC series, The Walking Dead, a show turned cultural phenomenon about life in a zombie apocalypse. With the show halfway through its fourth season, its a good time to stop and reflect on how the series caught our attention and broke social media records. According to Blue Global Media, “Marketers for The Walking Dead aren’t reinventing the wheel; they are just using it the right way.” So what IS…

GREAT VIDEO EVOKES EMOTION. May 15, 2013

GOOD VIDEO TELLS WHAT’S GREAT ABOUT A PRODUCT OR SERVICE GREAT VIDEO EVOKES EMOTION For most business owners, their business is their baby.  Sure they are running the business to make money, but to make it successful they need a certain passion and drive for whatever they do – whether they are baking bread or manufacturing widgets.  It is the passion, the belief that your product or service makes a difference that should be the focus of your video marketing.  Take…

Take Your Child to Work Day 2013 April 26, 2013

Amanda Oliva spent the day at Digital Cut for Take Your Child to Work Day. She decided to produce her own video. I mean…how hard could it be…right? Amanda found out that production is a lot of work. She wrote her own script, shot most of the video and roughed out the edit.  And while we may be biased, we believe she did a great job behind and in front of the camera.  She’s a natural! [rw-video type=’y’ thumb=’http://i.ytimg.com/vi/bkiRnhQOWSA/hqdefault.jpg’ video=’https://www.youtube.com/embed/bkiRnhQOWSA?rel=0′ title=’Take…

Digital Cut Productions In The News. March 4, 2013

DCP is in the news…http://www.miamiherald.com/2013/03/03/3265094/small-business-makeover-building.html Small Business Makeover: Building a road map for the future – Business Monday – MiamiHerald.com www.miamiherald.com Digital Cut Productions has found its niche but wants to grow. A Small Business Makeover helps them identify goals and the path to get there.  

Video Production – Understanding and Navigating the Process July 23, 2012

Video is a powerful medium. It moves beyond flat marketing to add excitement and immediacy to your message in ways that mere words and photos cannot. Video is a key ingredient to any successful marketing initiative. If this is your first foray into video production and, well, you just don’t know what you don’t know, below are some tips to help you navigate the video production process. PLAN: The projects that are carefully planned have plenty of lead time and…