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Video Production – Understanding and Navigating the Process July 23, 2012

Video is a powerful medium. It moves beyond flat marketing to add excitement and immediacy to your message in ways that mere words and photos cannot. Video is a key ingredient to any successful marketing initiative. If this is your first foray into video production and, well, you just don’t know what you don’t know, below are some tips to help you navigate the video production process. PLAN: The projects that are carefully planned have plenty of lead time and…

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Eight Easy Ways to Maximize Your Videos May 22, 2012

How do you assure that your company’s message will be seen, heard and acknowledged in our media-inundated age? Video.  Here are eight easy ways to put videos to work for your business now. Include on your website. A no-brainer and a must if you want your site to achieve its goals. Upload to YouTube, Yelp, Vimeo and other video sharing sites to help with your SEO.  And be sure to include those key words used when searching for your type of product or…

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How Much Does Video Production Cost? May 9, 2012

If this is your first foray into video production, I’m sure you have many questions. “How much will this video cost me?” is usually at the top of the list for most. And it should be, as you want to ensure that you are maximizing your marketing dollars. Here are a few factors to consider as you begin planning and budgeting for your production: Length – Is your corporate video a one minute talking head or are you shooting an…

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Professional Video Production in South Florida: Top 10 Reasons To Go With The Pros May 1, 2012

Recently a client asked, “Can’t we just shoot something with our small flip camera for this campaign?”  The answer: You can, but it will look like you did.  If your video is representing your brand, your business, your image, then you should employ a professional video production company.  Here are the top 10 reasons why you must go with the pros if you want professional results. Professional equipment – We’ve got the right gear for the job: broadcast-quality HD cameras, lighting…

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