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Making it Sing December 10, 2020

Everyone has that song that takes them back to when they were young. For singer/songwriter Mark Zaden, ‘Propwalking on the Sea’ is just that – a tribute to the good ol’ days. And although ‘Propwalking’ was inspired by Mark’s own childhood memories, his music struck a chord with everyone on our creative team. From the first listen, we knew we wanted to create a music video that would make Mark (and his younger self) proud. Telling the Story: While ‘Propwalking’s…

Finding Passion in a Pandemic May 22, 2020

Finding Passion in a Pandemic, and Other Life Lessons We Learned on Set “How do we get a horse to eat at the dinner table?” This is a problem we never thought we’d be trying to solve in the midst of a global pandemic. Several months before the earth stood still, our team began brainstorming ideas for our next project – a showpiece for French interior designer Caroline Giraud. We could not wait to get started…cue the national shutdown. What…

MAKING SIDEWALKS SEXY November 21, 2019

They said it couldn’t be done. Make a cool video about sidewalks. That’s right, sidewalks… miles of cement and paved paths that run throughout the City of Parkland. The goal: showcase the city’s parks and trails and entice people to use them. The challenge: make it interesting. And because the video was part of the city’s lifestyle brand initiative #ThisIsParkland, we knew it had to deliver. Our creative team was quick to realize that while sidewalks alone may not be…

Filming on Film pt. 2 – A Lesson in Time(lessness) November 6, 2019

Like a Ken Burns documentary or a game of monopoly, our journey in film continues. In part one of our Film Blog Series our creative team went back to basics, pulling out an old school camera and a roll of 8mm film for some nostalgic fun…er, research. After reviewing the test footage, we couldn’t help but wonder: is film still relevant in the digital age? To find out, we knew we needed to incorporate film into a real production to…

Filming on Film September 12, 2019

With 2020 right around the corner, you can’t help feel that it’s going to be a futuristic year of mind-boggling technology. I mean, it’s a new decade, right? But if 2020 is for the future, 2019 is about all things retro – where anything vintage is cool again. Vinyl records, Polaroid’s and movie film cameras are all for sale on the floor of Urban Outfitters. Digital Cut also was feeling nostalgic for the analog days. Having shelves of old film…

Don’t Let Those Snakes Bite You! March 15, 2019

Saint Patrick chased the snakes out of Ireland. Create your own luck on your next production by not getting bit by these four common mistakes… Info Overload We’ve all heard the phrase “trying to shove 10 pounds of chicken feed into a five pound bag.” Nowhere is that more true than when producing an effective video. Less really is more. Refine your message to what’s most important and the results are a more powerful video. Concept vs Budget – They…

Cool Car in the Valley of Fire January 30, 2018

Finding Your Product’s Perfect Backdrop What do you get when you stick 3 cameras, two drones, and a one-of-a-kind, all-electric corvette in the middle of nowhere Nevada? A video of epic proportions. When long-time client, Genovation Cars, asked us to produce a promotional video for their newest vehicle, the GXE, we were eager to get started. When they told us the video would premier – along with the car – at CES, the world’s largest new technology trade show, on…

Travel Moves You…And Your Audience Too. June 28, 2016

It’s that time of year again. The kids are out of school, schedules become less hectic, and the outdoors beg to be enjoyed. Whether it’s a yearly business retreat, a family reunion, or simply a drive across town for a barbecue, summertime means travel. We took to the streets and asked today’s generation – where do you want to travel? Answers were abundant, but so were the excuses. “I’m too busy,” “It’s too expensive,” “I’m not ready yet.” Which led…

Why Finding the Right Mate Can Make All the Difference (for your Business) June 21, 2016

On Sunday, the Cleveland Cavaliers won the NBA Championship and with it made history as the first team to ever come back from a 3-1 game deficit to win it all. It was quite a story and Nike wasted no time aligning themselves with the Cavs with the release of a brand new Nike commercial that chronicled the anticipation of the big win. There’s a lesson here, not so much for big brands who’ve long realized the benefits of brand…

Funny Thing About Video… May 11, 2016

Need a laugh? Of course you do. Everyone loves a good laugh, especially clients and customers. If you’re looking for a way to grab your audiences’ attention, humor might be just what you need to set your next video apart. Whether you’re presenting consumer pain points in a humorous light (think Dollar Shave Club) or poking fun at your own brand (It’s Jake…from State Farm), a well-timed punch line can resonate with your audience, generating positive emotions and triggering memorability….