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Better Together September 23, 2020

Peanut butter and jelly, cake and ice cream, burger and fries…who doesn’t love a good collaboration. The same can be said for business. Digital Cut Productions has always enjoyed teaming up with other creative partners, especially when the results prove beneficial for our clients. How? Glad you asked. Cost Savings With projects located throughout Florida and around the country, it’s not always cost effective for a client to bring our entire team to a production. Enter one of our many vetted…

Pros Before Bros June 27, 2018

Your hairdresser may dabble in design, but you wouldn’t hire her to build your dream home! So why let an amateur create your video marketing content? Your video content is the face of your brand. It represents how you do business, your standards and the quality of your products or services. Embarking on a DIY project or hiring your nephew may seem like the way to get it done cheaply, but it’s a bad investment in time and money and…

Sharing…It’s Not Just For Kids September 26, 2017

For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…

Top 10 Reasons You Want Video in Your Marketing November 4, 2015

Video is a powerful marketing tool with endless benefits for your company or brand. We’ve boiled down those benefits to the top 10 ways video can improve your marketing efforts: 10. Creates a lasting impression for your brand. Video is an effective way to give prospects and clients a positive first impression of your brand, leading to stronger, long-lasting relationships. 9. Conveys authenticity, sincerity and builds trust. Just like actions speak louder than words, video speaks louder than text. 8….

Creative Solutions to Production Challenges March 30, 2015

Every production is unique – from the creative to the execution to the client’s list of must-haves. As creative professionals, it’s our job to come up with new and innovative approaches while often times having to work within set of parameters dictated by the client all while ensuring we meet or exceed expectations. No problem, right? This latest project presented a few challenges, but none our crack production team couldn’t overcome. The Challenge: Produce a video to promote an important…

The Value of Video Marketing March 25, 2015

People are consuming digital content in many ways and through many different channels. Social media is one such avenue that cannot be ignored when targeting your customer base. Recently, Facebook for Business took steps to measure how video delivers value and improves brand awareness. What their researchers found is that the moment a video was viewed lift happened across ad recall, brand awareness and purchase consideration. Even people who never watched the video, but saw the impression of the video…