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How We Reimagined the Runway April 30, 2021

Fashion is all about finding new ways to style old favorites, so when our friends at Neiman Marcus approached us with the challenge of reimagining the classic fashion show – we were all in! The Approach – A beautiful outdoor location, complete with palm trees and luxury cars all served to capture that iconic Miami-vibe. And while our stunning group of models were top-notch, the true star of the event needed to be the clothes, shoes and jewelry. In order…

Hindsight is 2020 January 15, 2021

Three Video Marketing Tips to Bring Into 2021 The new year may not have given us the fresh start we were hoping for (we see you COVID), but that doesn’t mean we can’t use the hard-earned experience we gained from the 2020 to crush this year. Here are a few lessons that are worth applying to your video marketing strategy moving forward: 2020 tested, 2021 approved! 1. If your clients can’t go to you, go to your clients. A year of…

Making it Sing December 10, 2020

Everyone has that song that takes them back to when they were young. For singer/songwriter Mark Zaden, ‘Propwalking on the Sea’ is just that – a tribute to the good ol’ days. And although ‘Propwalking’ was inspired by Mark’s own childhood memories, his music struck a chord with everyone on our creative team. From the first listen, we knew we wanted to create a music video that would make Mark (and his younger self) proud. Telling the Story: While ‘Propwalking’s…

Finding Passion in a Pandemic May 22, 2020

Finding Passion in a Pandemic, and Other Life Lessons We Learned on Set “How do we get a horse to eat at the dinner table?” This is a problem we never thought we’d be trying to solve in the midst of a global pandemic. Several months before the earth stood still, our team began brainstorming ideas for our next project – a showpiece for French interior designer Caroline Giraud. We could not wait to get started…cue the national shutdown. What…

Not Another Covid-19 Blog March 26, 2020

As China’s new case numbers are coming to a halt and its population slowly return to work, we’re reminded that this season of uncertainty will come to an end – and we want to be ready when it does. Studies have shown that social distancing has caused a spike in internet usage, making it the perfect time to communicate with your target audience. Here are a few ways you can move forward with your video marketing initiatives TODAY: Plan for…

Finding a Super-sized Audience for Your Videos January 27, 2020

For advertisers and sports fans alike – the Super Bowl is the holy grail of events. With thousands of people flocking to the game’s host city and millions more tuning in across the country, it’s the perfect time for big name brands to get creative and debut content that rivals the halftime show (no offense J.Lo). But whether or not you have a Super Bowl-sized budget, leveraging a newsworthy topic or event to promote your brand is always a win…

MAKING SIDEWALKS SEXY November 21, 2019

They said it couldn’t be done. Make a cool video about sidewalks. That’s right, sidewalks… miles of cement and paved paths that run throughout the City of Parkland. The goal: showcase the city’s parks and trails and entice people to use them. The challenge: make it interesting. And because the video was part of the city’s lifestyle brand initiative #ThisIsParkland, we knew it had to deliver. Our creative team was quick to realize that while sidewalks alone may not be…

Your Content Strategy July 19, 2019

VIDEO can be used in various ways to help grow your business. Watch the one minute video to learn how you can integrate video into your marketing content.  

Let’s Give Them Something To Talk About April 23, 2019

How to Make Your Online Audience Work For You The rise of social media has not only changed the way we communicate (LOL smh #ForRealTho), it’s changed the way we market. Gone are the days when promotional content was just meant to be viewed – now it’s meant to be INTERACTIVE and SHARED. A platform centered around user engagement, social media gives advertisers the ability to have their audience retweet, tag and forward content well beyond the original ad buy….

Don’t Let Those Snakes Bite You! March 15, 2019

Saint Patrick chased the snakes out of Ireland. Create your own luck on your next production by not getting bit by these four common mistakes… Info Overload We’ve all heard the phrase “trying to shove 10 pounds of chicken feed into a five pound bag.” Nowhere is that more true than when producing an effective video. Less really is more. Refine your message to what’s most important and the results are a more powerful video. Concept vs Budget – They…