Legacy. Innovation. Excellence. To create a brand identity piece for Dayton Granger, Digital Cut focused on their fundamentals. With text graphics to emphasize key points and the incorporation of actual Dayton Granger employees, this video showcases the commitment to quality that defines their products and processes.
They said it couldn’t be done. Make a cool video about sidewalks. That’s right, sidewalks… miles of cement and paved paths that run throughout the City of Parkland. The goal was to showcase the city’s parks and trails and, of course, entice people to use them. The video also is part of the city’s lifestyle brand campaign, #ThisIsParkland.
Graphic explainer videos, like this one for a healthcare client, simplify complex information in a visual manner while speaking to the challenges of your target audience and highlighting the solutions you provide.
Marketing a mathematical curriculum for gifted middle-school students to school administrators and curriculum directors called for a combination approach – explain the benefits of the program while attesting to its effectiveness. This video did both with live action visuals and completing graphic animation.
Realizing patients are making more informed decisions about their healthcare options, we worked with Cypress Creek Outpatient Surgical Center to not only promote the latest, most advanced procedures that their physicians are performing, but the benefits to having these procedures done in an outpatient center.
When tasked with leveraging the publicity of a partnership announcement as an opportunity to market to new cliental, Digital Cut produced a full length video, as well as supplemental social media content to showcase the partnership and keep the conversation going for weeks following the announcement.
Butterfly World wanted to remind everyone that the world’s largest live butterfly park is only minutes away. A 30-second TV spot featuring clouds of butterflies, people enjoying the park and happy music was the ticket. And for added value, the video also provided website and social media content.
January 25, 2019
Our client developed a unique new sports drink and wanted to make a splash. The DCP team crafted a :30 TV spot focused on the product and its unique attributes so that consumers would be educated about its benefits and eager to buy it.
DCP was commissioned to produce a video to shine a positive light on the vocation of the priesthood and remind people of the dedication, sacrifice and contributions a priest makes to the community he serves. Using a docu-style approach, our team focused on a priest in his last year of service juxtaposed with a newly ordained priest, poised to take over the mission.
It’s true what they say…location, location, location. Filming the all-electric GXE in the Valley of Fire. Digital Cut chose the Nevada desert as the perfect setting to shoot a car commercial.