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Sharing…It’s Not Just For Kids September 26, 2017

For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…

Three Videos Your Website Can’t Live Without June 9, 2015

As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…

Creative Solutions to Production Challenges March 30, 2015

Every production is unique – from the creative to the execution to the client’s list of must-haves. As creative professionals, it’s our job to come up with new and innovative approaches while often times having to work within set of parameters dictated by the client all while ensuring we meet or exceed expectations. No problem, right? This latest project presented a few challenges, but none our crack production team couldn’t overcome. The Challenge: Produce a video to promote an important…

The Value of Video Marketing March 25, 2015

People are consuming digital content in many ways and through many different channels. Social media is one such avenue that cannot be ignored when targeting your customer base. Recently, Facebook for Business took steps to measure how video delivers value and improves brand awareness. What their researchers found is that the moment a video was viewed lift happened across ad recall, brand awareness and purchase consideration. Even people who never watched the video, but saw the impression of the video…

Video Production: Thinking Globally April 7, 2014

It’s true, our world is getting a little smaller everyday. With technological advances in transportation and communication, businesses are no longer limited by their location, but now have access to a global audience.  We know first-hand the importance of maintaining a global mindset.  Centrally located between West Palm Beach and Miami – a melting pot of cultures and ethnicities. – Digital Cut’s clients and projects must appeal to a broad audience from Haitian to Hispanic and everything in between. Our…

Video Marketing…Everybody’s Doing It! February 25, 2014

So you think your business or organization needs a video?  You’re probably right.  According to a Reel SEO Video Marketing Survey, 93 percent of marketing professionals used video as part of their strategy in 2013.  And Forbes says “video will remain a top player in content marketing.” But before you jump into production, consider a plan for how you will use the video to ensure a good ROI on your investment.  Here are some key questions to ask yourself before…