It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…
Developing a video strategy is an important first step in the video marketing process. What results does the video need to achieve? Does it need to educate and inform? Inspire and motivate? Excite and engage? Our job is to collaborate with you to tell the story that will achieve the desired results. (Two pages, be sure to scroll down on the right)
For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…
Businesses today are competing in a global market. To be successful, companies must evolve and find innovative ways to connect with their audiences. Video continues to be a valuable tool and is being employed at every facet of the customer journey. But where do you start? Developing a strong brand identity is a good starting point. It helps build your reputation, distinguishes you from the competition and projects your values to attract your ideal clients. Your brand is your business…
Motion Graphics: Thinking Outside the (Toy) Box The power of video as a marketing tool is undeniable, but how do you set your video apart from the pack? Adding motion graphics may be the answer. They can simplify complex messages, captivate viewers, and even bring toys to life. Let’s take a page out of Pixar’s book and see how motion graphics can take your marketing efforts to infinity and beyond: Old Dogs Can Learn New Tricks You probably already have…
Every production is unique – from the creative to the execution to the client’s list of must-haves. As creative professionals, it’s our job to come up with new and innovative approaches while often times having to work within set of parameters dictated by the client all while ensuring we meet or exceed expectations. No problem, right? This latest project presented a few challenges, but none our crack production team couldn’t overcome. The Challenge: Produce a video to promote an important…
When people think of directors, words like “Action,” ascots, and Spielberg come to mind – and little else. What does a director do anyway? Are they really necessary? And why can’t I ever name more than three? Contrary to popular belief, directors are not beret wearing, megaphone-wielding control freaks (well, most of them); they are vital to effective video production, both in Hollywood and corporate video marketing. The director’s role is crucial in organizing a production to be both…
Recently a client asked, “Can’t we just shoot something with our small flip camera for this campaign?” The answer: You can, but it will look like you did. If your video is representing your brand, your business, your image, then you should employ a professional video production company. Here are the top 10 reasons why you must go with the pros if you want professional results. Professional equipment – We’ve got the right gear for the job: broadcast-quality HD cameras, lighting…
