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Get Out Your Feather Duster March 23, 2018

It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…

Online Video a Powerful Channel to Attract Travelers September 4, 2014

Turkish Airlines knows it.  So does WestJet, Disney and a host of trend-setting travel and hospitality companies.  Online video is seriously influencing people’s travel decisions – where to go, how to get there, where to stay, eat, shop and more.  Just ask Google and Ipsos MediaCT whose recent study found that two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip.  The two-year study crunched a bunch of data to determine the habits,…

Video Marketing…Everybody’s Doing It! February 25, 2014

So you think your business or organization needs a video?  You’re probably right.  According to a Reel SEO Video Marketing Survey, 93 percent of marketing professionals used video as part of their strategy in 2013.  And Forbes says “video will remain a top player in content marketing.” But before you jump into production, consider a plan for how you will use the video to ensure a good ROI on your investment.  Here are some key questions to ask yourself before…