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3 Steps to Creating Content with a Purpose January 13, 2015

Some things in life are certain: the sun will rise, taxes will be collected and there will never be a shortage of content on the internet. With the recent increase in video streaming access (thanks YouTube!) today’s consumer is bombarded with videos to view, like, and share with their friends. Businesses are left wondering how to get their purpose driven content noticed by the consumer amongst a sea of cat videos. But before you change your company slogan to a…

Video Marketing…Everybody’s Doing It! February 25, 2014

So you think your business or organization needs a video?  You’re probably right.  According to a Reel SEO Video Marketing Survey, 93 percent of marketing professionals used video as part of their strategy in 2013.  And Forbes says “video will remain a top player in content marketing.” But before you jump into production, consider a plan for how you will use the video to ensure a good ROI on your investment.  Here are some key questions to ask yourself before…