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How We Reimagined the Runway April 30, 2021

Fashion is all about finding new ways to style old favorites, so when our friends at Neiman Marcus approached us with the challenge of reimagining the classic fashion show – we were all in! The Approach – A beautiful outdoor location, complete with palm trees and luxury cars all served to capture that iconic Miami-vibe. And while our stunning group of models were top-notch, the true star of the event needed to be the clothes, shoes and jewelry. In order…

Hindsight is 2020 January 15, 2021

Three Video Marketing Tips to Bring Into 2021 The new year may not have given us the fresh start we were hoping for (we see you COVID), but that doesn’t mean we can’t use the hard-earned experience we gained from the 2020 to crush this year. Here are a few lessons that are worth applying to your video marketing strategy moving forward: 2020 tested, 2021 approved! 1. If your clients can’t go to you, go to your clients. A year of…

Making it Sing December 10, 2020

Everyone has that song that takes them back to when they were young. For singer/songwriter Mark Zaden, ‘Propwalking on the Sea’ is just that – a tribute to the good ol’ days. And although ‘Propwalking’ was inspired by Mark’s own childhood memories, his music struck a chord with everyone on our creative team. From the first listen, we knew we wanted to create a music video that would make Mark (and his younger self) proud. Telling the Story: While ‘Propwalking’s…

Finding Passion in a Pandemic May 22, 2020

Finding Passion in a Pandemic, and Other Life Lessons We Learned on Set “How do we get a horse to eat at the dinner table?” This is a problem we never thought we’d be trying to solve in the midst of a global pandemic. Several months before the earth stood still, our team began brainstorming ideas for our next project – a showpiece for French interior designer Caroline Giraud. We could not wait to get started…cue the national shutdown. What…

Finding a Super-sized Audience for Your Videos January 27, 2020

For advertisers and sports fans alike – the Super Bowl is the holy grail of events. With thousands of people flocking to the game’s host city and millions more tuning in across the country, it’s the perfect time for big name brands to get creative and debut content that rivals the halftime show (no offense J.Lo). But whether or not you have a Super Bowl-sized budget, leveraging a newsworthy topic or event to promote your brand is always a win…

Filming on Film pt. 2 – A Lesson in Time(lessness) November 6, 2019

Like a Ken Burns documentary or a game of monopoly, our journey in film continues. In part one of our Film Blog Series our creative team went back to basics, pulling out an old school camera and a roll of 8mm film for some nostalgic fun…er, research. After reviewing the test footage, we couldn’t help but wonder: is film still relevant in the digital age? To find out, we knew we needed to incorporate film into a real production to…

Filming on Film September 12, 2019

With 2020 right around the corner, you can’t help feel that it’s going to be a futuristic year of mind-boggling technology. I mean, it’s a new decade, right? But if 2020 is for the future, 2019 is about all things retro – where anything vintage is cool again. Vinyl records, Polaroid’s and movie film cameras are all for sale on the floor of Urban Outfitters. Digital Cut also was feeling nostalgic for the analog days. Having shelves of old film…

Products are Nice, but Solutions Sell June 20, 2019

Using VIDEO to promote your product can be just the eye-opening and attention-getting factor that your company needs to shorten your sales cycle and, well…sell more products. But all too often companies use VIDEO to explain the features and benefits of the product when all your customers really want to know is …what problem does it solve. Take the case of Pristine Pros.The company has a patented cleaning system that solves a big problem for auto dealers and car rental…

Let’s Give Them Something To Talk About April 23, 2019

How to Make Your Online Audience Work For You The rise of social media has not only changed the way we communicate (LOL smh #ForRealTho), it’s changed the way we market. Gone are the days when promotional content was just meant to be viewed – now it’s meant to be INTERACTIVE and SHARED. A platform centered around user engagement, social media gives advertisers the ability to have their audience retweet, tag and forward content well beyond the original ad buy….