It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…
Your Most Effective Marketing Tool Is Your Story; Share It! Everyone has a story to tell. Why your business exists, why you developed your products and services and why you do what you do is filled with stories. Using video to tell your stories helps give your company an identity and captivate and inspire your audience. And when told creatively, they will leave your customers wanting to know more because emotion, authenticity and personal connections are what drive action…and revenue…and…
For years marketings gurus like Al Reis (“Marketing is a battle of perceptions, not products”) and Seth Godin (“Perception is reality”) have been telling marketers that the perception of their brand, product or service is paramount to its success. Shaping those perceptions is key and with the dawn of new marketing channels like social media platforms, video continues to be a powerful and influential tool. Case in point: The City of Miami Gardens wanted to tell the real story and…
You made the investment and have some quality video content. Now what? Sure, you put it on your website, but there should be more…there must be more. If you didn’t come up with a video distribution strategy prior to production, it’s not too late. Here are a few ideas: Debut at an Event – Gather your constituents for a showing. It’s the ideal opportunity to capitalize on the video’s effectiveness. And the feedback you receive is immediate and valuable for…
When it comes to creating your next video campaign, forego the formulaic for a fresh, creative approach. It will not only get you noticed, it will enhance your message, elevate your production value and make a bigger impact with your target audience. Here are a few tips on how to creatively improve your next video: Plan for Success – Pre-production is key. A qualified creative team will guide you in crafting unique videos that highlight your story and communicate your…
Before Digital Cut: After Digital Cut: It’s Monday morning after the Superbowl and what’s everyone talking about? The commercials, of course. Amidst all the clutter of digital and social content, most ad wizards agree that TV advertising is still an important medium for businesses large and small. But local commercials have long been the ugly step-sister to big brand advertising. We’ve all seen it – cheesy graphics, poor lighting, and cameo appearances by the owner’s kids. Consider these factors to…
It’s that time of year again. The kids are out of school, schedules become less hectic, and the outdoors beg to be enjoyed. Whether it’s a yearly business retreat, a family reunion, or simply a drive across town for a barbecue, summertime means travel. We took to the streets and asked today’s generation – where do you want to travel? Answers were abundant, but so were the excuses. “I’m too busy,” “It’s too expensive,” “I’m not ready yet.” Which led…
As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…
This year we’re eating up anything with a play button like a bunch of Gremlins after midnight! The average adult American is expected to consume about 5.5 hours of video content each day. If you’re a percentage person- that’s 22 percent of the year dedicated to viewing. Are you thinking what we’re thinking? Hint: big video marketing opportunities. So here’s how it breaks down via eMarketer: Viewing hours are split into 4 hours 15 minutes on TV consumption, and 1…
Every production is unique – from the creative to the execution to the client’s list of must-haves. As creative professionals, it’s our job to come up with new and innovative approaches while often times having to work within set of parameters dictated by the client all while ensuring we meet or exceed expectations. No problem, right? This latest project presented a few challenges, but none our crack production team couldn’t overcome. The Challenge: Produce a video to promote an important…
