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Finding Passion in a Pandemic May 22, 2020

Finding Passion in a Pandemic, and Other Life Lessons We Learned on Set “How do we get a horse to eat at the dinner table?” This is a problem we never thought we’d be trying to solve in the midst of a global pandemic. Several months before the earth stood still, our team began brainstorming ideas for our next project – a showpiece for French interior designer Caroline Giraud. We could not wait to get started…cue the national shutdown. What…

Filming on Film pt. 2 – A Lesson in Time(lessness) November 6, 2019

Like a Ken Burns documentary or a game of monopoly, our journey in film continues. In part one of our Film Blog Series our creative team went back to basics, pulling out an old school camera and a roll of 8mm film for some nostalgic fun…er, research. After reviewing the test footage, we couldn’t help but wonder: is film still relevant in the digital age? To find out, we knew we needed to incorporate film into a real production to…

Filming on Film September 12, 2019

With 2020 right around the corner, you can’t help feel that it’s going to be a futuristic year of mind-boggling technology. I mean, it’s a new decade, right? But if 2020 is for the future, 2019 is about all things retro – where anything vintage is cool again. Vinyl records, Polaroid’s and movie film cameras are all for sale on the floor of Urban Outfitters. Digital Cut also was feeling nostalgic for the analog days. Having shelves of old film…

Sharing…It’s Not Just For Kids September 26, 2017

For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…

Three Videos Your Website Can’t Live Without June 9, 2015

As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…

3 Steps to Creating Content with a Purpose January 13, 2015

Some things in life are certain: the sun will rise, taxes will be collected and there will never be a shortage of content on the internet. With the recent increase in video streaming access (thanks YouTube!) today’s consumer is bombarded with videos to view, like, and share with their friends. Businesses are left wondering how to get their purpose driven content noticed by the consumer amongst a sea of cat videos. But before you change your company slogan to a…

Getting the Most Bang For Your Buck: Determining Your Video ROI August 20, 2014

Embracing video into your marketing strategy is definitely a step in the right direction, but it shouldn’t be the last step. A recent study showed that 71 percent of marketers who experimented with new media failed to deliver quantifiable business results because they weren’t tracking metrics (warc.com). Determining the Return On Investment (ROI) of a video is crucial in finding out what is actually contributing to your bottom line. To understand the real impact your video is having, track viewer…

Aerial Filmmaking: Taking Your Video Production to New Heights May 30, 2014

It’s a bird! It’s a plane! Its recording? Aerial cinematography and the use of aircrafts to achieve epic wide shots have been elevating large scale video productions for years. Now, thanks to technological advances and the incorporation of unmanned aerial vehicles (UAVs) attaining these big budget shots is safe and affordable.  [rw-video type=’v’ thumb=’http://i.vimeocdn.com/video/477141225_1280.jpg’ video=’http://player.vimeo.com/video/96916153′ title=’High Flying Act’] This isn’t your grandpa’s aerial footage. Operated from the ground by a pilot and cameraman via remote control, UAVs (also known as drones or hovercrafts)…

Video Production – Understanding and Navigating the Process July 23, 2012

Video is a powerful medium. It moves beyond flat marketing to add excitement and immediacy to your message in ways that mere words and photos cannot. Video is a key ingredient to any successful marketing initiative. If this is your first foray into video production and, well, you just don’t know what you don’t know, below are some tips to help you navigate the video production process. PLAN: The projects that are carefully planned have plenty of lead time and…