Finding Passion in a Pandemic, and Other Life Lessons We Learned on Set “How do we get a horse to eat at the dinner table?” This is a problem we never thought we’d be trying to solve in the midst of a global pandemic. Several months before the earth stood still, our team began brainstorming ideas for our next project – a showpiece for French interior designer Caroline Giraud. We could not wait to get started…cue the national shutdown. What…
With 2020 right around the corner, you can’t help feel that it’s going to be a futuristic year of mind-boggling technology. I mean, it’s a new decade, right? But if 2020 is for the future, 2019 is about all things retro – where anything vintage is cool again. Vinyl records, Polaroid’s and movie film cameras are all for sale on the floor of Urban Outfitters. Digital Cut also was feeling nostalgic for the analog days. Having shelves of old film…
It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…
As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…
Some things in life are certain: the sun will rise, taxes will be collected and there will never be a shortage of content on the internet. With the recent increase in video streaming access (thanks YouTube!) today’s consumer is bombarded with videos to view, like, and share with their friends. Businesses are left wondering how to get their purpose driven content noticed by the consumer amongst a sea of cat videos. But before you change your company slogan to a…
Conducting an on-camera interview with someone you’ve never met before so that it appears natural and organic is tricky. Add some bulky and imposing production equipment to the convo and now you’ve got your work cut out for you. That’s what we were up against in an interview former member of the Havana Sugar Kings and legendary baseball scout, Ralph Avila. Enter the Folding Mark E. The Mark E allows the subject to see the interviewer while looking into the…
Turkish Airlines knows it. So does WestJet, Disney and a host of trend-setting travel and hospitality companies. Online video is seriously influencing people’s travel decisions – where to go, how to get there, where to stay, eat, shop and more. Just ask Google and Ipsos MediaCT whose recent study found that two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. The two-year study crunched a bunch of data to determine the habits,…
Embracing video into your marketing strategy is definitely a step in the right direction, but it shouldn’t be the last step. A recent study showed that 71 percent of marketers who experimented with new media failed to deliver quantifiable business results because they weren’t tracking metrics (warc.com). Determining the Return On Investment (ROI) of a video is crucial in finding out what is actually contributing to your bottom line. To understand the real impact your video is having, track viewer…
It’s a bird! It’s a plane! Its recording? Aerial cinematography and the use of aircrafts to achieve epic wide shots have been elevating large scale video productions for years. Now, thanks to technological advances and the incorporation of unmanned aerial vehicles (UAVs) attaining these big budget shots is safe and affordable. [rw-video type=’v’ thumb=’http://i.vimeocdn.com/video/477141225_1280.jpg’ video=’http://player.vimeo.com/video/96916153′ title=’High Flying Act’] This isn’t your grandpa’s aerial footage. Operated from the ground by a pilot and cameraman via remote control, UAVs (also known as drones or hovercrafts)…
