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Video Production: Thinking Globally April 7, 2014

It’s true, our world is getting a little smaller everyday. With technological advances in transportation and communication, businesses are no longer limited by their location, but now have access to a global audience.  We know first-hand the importance of maintaining a global mindset.  Centrally located between West Palm Beach and Miami – a melting pot of cultures and ethnicities. – Digital Cut’s clients and projects must appeal to a broad audience from Haitian to Hispanic and everything in between. Our…

Why Your Production Needs a Director – Improving Your Call to “Action!” February 6, 2014

  When people think of directors, words like “Action,” ascots, and Spielberg come to mind – and little else. What does a director do anyway? Are they really necessary? And why can’t I ever name more than three? Contrary to popular belief, directors are not beret wearing, megaphone-wielding control freaks (well, most of them); they are vital to effective video production, both in Hollywood and corporate video marketing. The director’s role is crucial in organizing a production to be both…

Video Production – Understanding and Navigating the Process July 23, 2012

Video is a powerful medium. It moves beyond flat marketing to add excitement and immediacy to your message in ways that mere words and photos cannot. Video is a key ingredient to any successful marketing initiative. If this is your first foray into video production and, well, you just don’t know what you don’t know, below are some tips to help you navigate the video production process. PLAN: The projects that are carefully planned have plenty of lead time and…

How Much Does Video Production Cost? May 9, 2012

If this is your first foray into video production, I’m sure you have many questions. “How much will this video cost me?” is usually at the top of the list for most. And it should be, as you want to ensure that you are maximizing your marketing dollars. Here are a few factors to consider as you begin planning and budgeting for your production: Length – Is your corporate video a one minute talking head or are you shooting an…

Professional Video Production in South Florida: Top 10 Reasons To Go With The Pros May 1, 2012

Recently a client asked, “Can’t we just shoot something with our small flip camera for this campaign?”  The answer: You can, but it will look like you did.  If your video is representing your brand, your business, your image, then you should employ a professional video production company.  Here are the top 10 reasons why you must go with the pros if you want professional results. Professional equipment – We’ve got the right gear for the job: broadcast-quality HD cameras, lighting…