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Products are Nice, but Solutions Sell June 20, 2019

Using VIDEO to promote your product can be just the eye-opening and attention-getting factor that your company needs to shorten your sales cycle and, well…sell more products. But all too often companies use VIDEO to explain the features and benefits of the product when all your customers really want to know is …what problem does it solve. Take the case of Pristine Pros.The company has a patented cleaning system that solves a big problem for auto dealers and car rental…

Get Out Your Feather Duster March 23, 2018

It’s Time to Spring Clean Your Marketing Plan It’s hard to believe that the first quarter of the year has come and gone. But there’s no use crying over lost time (or broken resolutions…our diet starts again Monday!). Instead, make the most of this season and freshen up your marketing plan! Re-evaluate – With three months of trial and error on your side, it’s a great time to re-evaluate your marketing efforts to see what’s working and what’s not. Hint:…

Sharing…It’s Not Just For Kids September 26, 2017

For many kids, learning to share is one of the hardest parts of growing up. As adults in the corporate world, the idea of sharing a marketing campaign can seem even more unappealing than sharing our favorite toy with Tommy at recess. But while it may seem counterintuitive, there are real advantages to investing in collaborative marketing campaigns. Cost Savings: Splitting resources between two companies reduces both production and marketing costs significantly for both parties. Better Ideas: Idea generation benefits from…

Five Ways to Put Your Videos To Work March 3, 2017

You made the investment and have some quality video content. Now what? Sure, you put it on your website, but there should be more…there must be more. If you didn’t come up with a video distribution strategy prior to production, it’s not too late. Here are a few ideas: Debut at an Event – Gather your constituents for a showing. It’s the ideal opportunity to capitalize on the video’s effectiveness. And the feedback you receive is immediate and valuable for…

How We Got Jay Leno’s Attention December 7, 2016

When it comes to successful video campaigns, our friends at Genovation Cars get the gold star. Genovation has incorporated video into every facet of its marketing. “We realized early on that video content was the key ingredient to generating and sustaining the exposure we wanted to achieve,” said Andrew Saul, Genovation Founder & CEO. How did they do it? By populating every marketing funnel with video. When Genovation broke the land speed record for fastest electric vehicle, we produced attention-getting…