Finding Passion in a Pandemic, and Other Life Lessons We Learned on Set “How do we get a horse to eat at the dinner table?” This is a problem we never thought we’d be trying to solve in the midst of a global pandemic. Several months before the earth stood still, our team began brainstorming ideas for our next project – a showpiece for French interior designer Caroline Giraud. We could not wait to get started…cue the national shutdown. What…
As China’s new case numbers are coming to a halt and its population slowly return to work, we’re reminded that this season of uncertainty will come to an end – and we want to be ready when it does. Studies have shown that social distancing has caused a spike in internet usage, making it the perfect time to communicate with your target audience. Here are a few ways you can move forward with your video marketing initiatives TODAY: Plan for…
With 2020 right around the corner, you can’t help feel that it’s going to be a futuristic year of mind-boggling technology. I mean, it’s a new decade, right? But if 2020 is for the future, 2019 is about all things retro – where anything vintage is cool again. Vinyl records, Polaroid’s and movie film cameras are all for sale on the floor of Urban Outfitters. Digital Cut also was feeling nostalgic for the analog days. Having shelves of old film…
VIDEO can be used in various ways to help grow your business. Watch the one minute video to learn how you can integrate video into your marketing content.
Using VIDEO to promote your product can be just the eye-opening and attention-getting factor that your company needs to shorten your sales cycle and, well…sell more products. But all too often companies use VIDEO to explain the features and benefits of the product when all your customers really want to know is …what problem does it solve. Take the case of Pristine Pros.The company has a patented cleaning system that solves a big problem for auto dealers and car rental…
Saint Patrick chased the snakes out of Ireland. Create your own luck on your next production by not getting bit by these four common mistakes… Info Overload We’ve all heard the phrase “trying to shove 10 pounds of chicken feed into a five pound bag.” Nowhere is that more true than when producing an effective video. Less really is more. Refine your message to what’s most important and the results are a more powerful video. Concept vs Budget – They…
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Are Your Video Ads Vertically Challenged? Since the dawn of moving pictures, people have watched videos in a landscape format. The horizontal spacing of the human eyes encouraged the thought that landscape video is the preferred, nay – the ONLY way to view video. But that didn’t stop Snapchat from shaking things up. When the video app launched in 2011, CEO Evan Spiegel rejected the traditional horizontal video sharing method and designed the app to naturally support upright video messaging…
Your Constraints…Our Next Big Idea! Let’s be honest, we all tend to resent constraints. Budget limitations, time restrictions – they’re like the grim reaper, coming to kill the creative spirit, right? Wrong! Despite popular belief, constraints can have a way of sparking creativity rather than hindering it. Just ask writer/director James Ford Murphy whose Pixar short film, Lava, told a heartwarming love story that spanned millions of years in just seven minutes. Or Phil Hansen, an artist who embraced his…
