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MAKING SIDEWALKS SEXY November 21, 2019

They said it couldn’t be done. Make a cool video about sidewalks. That’s right, sidewalks… miles of cement and paved paths that run throughout the City of Parkland. The goal: showcase the city’s parks and trails and entice people to use them. The challenge: make it interesting. And because the video was part of the city’s lifestyle brand initiative #ThisIsParkland, we knew it had to deliver. Our creative team was quick to realize that while sidewalks alone may not be…

Filming on Film pt. 2 – A Lesson in Time(lessness) November 6, 2019

Like a Ken Burns documentary or a game of monopoly, our journey in film continues. In part one of our Film Blog Series our creative team went back to basics, pulling out an old school camera and a roll of 8mm film for some nostalgic fun…er, research. After reviewing the test footage, we couldn’t help but wonder: is film still relevant in the digital age? To find out, we knew we needed to incorporate film into a real production to…

Filming on Film September 12, 2019

With 2020 right around the corner, you can’t help feel that it’s going to be a futuristic year of mind-boggling technology. I mean, it’s a new decade, right? But if 2020 is for the future, 2019 is about all things retro – where anything vintage is cool again. Vinyl records, Polaroid’s and movie film cameras are all for sale on the floor of Urban Outfitters. Digital Cut also was feeling nostalgic for the analog days. Having shelves of old film…

Your Content Strategy July 19, 2019

VIDEO can be used in various ways to help grow your business. Watch the one minute video to learn how you can integrate video into your marketing content.  

Products are Nice, but Solutions Sell June 20, 2019

Using VIDEO to promote your product can be just the eye-opening and attention-getting factor that your company needs to shorten your sales cycle and, well…sell more products. But all too often companies use VIDEO to explain the features and benefits of the product when all your customers really want to know is …what problem does it solve. Take the case of Pristine Pros.The company has a patented cleaning system that solves a big problem for auto dealers and car rental…

Let’s Give Them Something To Talk About April 23, 2019

How to Make Your Online Audience Work For You The rise of social media has not only changed the way we communicate (LOL smh #ForRealTho), it’s changed the way we market. Gone are the days when promotional content was just meant to be viewed – now it’s meant to be INTERACTIVE and SHARED. A platform centered around user engagement, social media gives advertisers the ability to have their audience retweet, tag and forward content well beyond the original ad buy….

Don’t Let Those Snakes Bite You! March 15, 2019

Saint Patrick chased the snakes out of Ireland. Create your own luck on your next production by not getting bit by these four common mistakes… Info Overload We’ve all heard the phrase “trying to shove 10 pounds of chicken feed into a five pound bag.” Nowhere is that more true than when producing an effective video. Less really is more. Refine your message to what’s most important and the results are a more powerful video. Concept vs Budget – They…

SUPER CHARGE YOUR SOCIAL MEDIA October 31, 2018

Are You Using Video In Your Social Media Campaigns? Why and How You Should Major social media platforms are becoming more and more video focused as consumers are gravitating towards social viewing as their preferred method of content consumption. The “consumer” of the past is now the “social viewer” of the future. And, with more than half of video content being watched on mobile devices, these best practices for social video posting will help drive the success of your campaign: Short…

Pros Before Bros June 27, 2018

Your hairdresser may dabble in design, but you wouldn’t hire her to build your dream home! So why let an amateur create your video marketing content? Your video content is the face of your brand. It represents how you do business, your standards and the quality of your products or services. Embarking on a DIY project or hiring your nephew may seem like the way to get it done cheaply, but it’s a bad investment in time and money and…