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Hindsight is 2020 January 15, 2021

Three Video Marketing Tips to Bring Into 2021 The new year may not have given us the fresh start we were hoping for (we see you COVID), but that doesn’t mean we can’t use the hard-earned experience we gained from the 2020 to crush this year. Here are a few lessons that are worth applying to your video marketing strategy moving forward: 2020 tested, 2021 approved! 1. If your clients can’t go to you, go to your clients. A year of…

Making it Sing December 10, 2020

Everyone has that song that takes them back to when they were young. For singer/songwriter Mark Zaden, ‘Propwalking on the Sea’ is just that – a tribute to the good ol’ days. And although ‘Propwalking’ was inspired by Mark’s own childhood memories, his music struck a chord with everyone on our creative team. From the first listen, we knew we wanted to create a music video that would make Mark (and his younger self) proud. Telling the Story: While ‘Propwalking’s…

Better Together September 23, 2020

Peanut butter and jelly, cake and ice cream, burger and fries…who doesn’t love a good collaboration. The same can be said for business. Digital Cut Productions has always enjoyed teaming up with other creative partners, especially when the results prove beneficial for our clients. How? Glad you asked. Cost Savings With projects located throughout Florida and around the country, it’s not always cost effective for a client to bring our entire team to a production. Enter one of our many vetted…

Finding Passion in a Pandemic May 22, 2020

Finding Passion in a Pandemic, and Other Life Lessons We Learned on Set “How do we get a horse to eat at the dinner table?” This is a problem we never thought we’d be trying to solve in the midst of a global pandemic. Several months before the earth stood still, our team began brainstorming ideas for our next project – a showpiece for French interior designer Caroline Giraud. We could not wait to get started…cue the national shutdown. What…

Not Another Covid-19 Blog March 26, 2020

As China’s new case numbers are coming to a halt and its population slowly return to work, we’re reminded that this season of uncertainty will come to an end – and we want to be ready when it does. Studies have shown that social distancing has caused a spike in internet usage, making it the perfect time to communicate with your target audience. Here are a few ways you can move forward with your video marketing initiatives TODAY: Plan for…

Finding a Super-sized Audience for Your Videos January 27, 2020

For advertisers and sports fans alike – the Super Bowl is the holy grail of events. With thousands of people flocking to the game’s host city and millions more tuning in across the country, it’s the perfect time for big name brands to get creative and debut content that rivals the halftime show (no offense J.Lo). But whether or not you have a Super Bowl-sized budget, leveraging a newsworthy topic or event to promote your brand is always a win…

MAKING SIDEWALKS SEXY November 21, 2019

They said it couldn’t be done. Make a cool video about sidewalks. That’s right, sidewalks… miles of cement and paved paths that run throughout the City of Parkland. The goal: showcase the city’s parks and trails and entice people to use them. The challenge: make it interesting. And because the video was part of the city’s lifestyle brand initiative #ThisIsParkland, we knew it had to deliver. Our creative team was quick to realize that while sidewalks alone may not be…

Filming on Film pt. 2 – A Lesson in Time(lessness) November 6, 2019

Like a Ken Burns documentary or a game of monopoly, our journey in film continues. In part one of our Film Blog Series our creative team went back to basics, pulling out an old school camera and a roll of 8mm film for some nostalgic fun…er, research. After reviewing the test footage, we couldn’t help but wonder: is film still relevant in the digital age? To find out, we knew we needed to incorporate film into a real production to…

Filming on Film September 12, 2019

With 2020 right around the corner, you can’t help feel that it’s going to be a futuristic year of mind-boggling technology. I mean, it’s a new decade, right? But if 2020 is for the future, 2019 is about all things retro – where anything vintage is cool again. Vinyl records, Polaroid’s and movie film cameras are all for sale on the floor of Urban Outfitters. Digital Cut also was feeling nostalgic for the analog days. Having shelves of old film…