Technology Video Production
Bring innovation to life with dynamic videos that showcase your tech products, services, and innovations with clarity, creativity, and impact.
Technology Video Production in South Florida
Digital Cut Productions produces technology video for enterprise software companies, healthcare IT platforms, energy innovators, and B2B tech brands across South Florida and nationally. Technology is one of the most challenging categories to film well — the products are often invisible, the value propositions are complex, and the audience is skeptical. We specialize in making that complexity legible on screen, without dumbing it down.
Our technology client work spans a wide range of sectors. For Florida Power & Light, we produced a high-production EV Solutions video communicating the future of sustainable transportation to a broad public audience. For Convey Health Solutions, we created a corporate profile video that articulated the value of a complex healthcare administration platform to enterprise buyers. For Pareto Intelligence, we produced a data analytics explainer that translated dense healthcare intelligence software into a clear, compelling narrative. For Cloudamize, we built a customer success case study around cloud migration services. For Velocity Solutions, we created a high-energy summit opener that set the tone for a digital transformation conference.
The through-line across all of this work is scriptwriting and visual storytelling built around what the buyer actually needs to understand. Technology video fails when it leads with features. It works when it leads with outcomes — what the product makes possible, what problem it eliminates, what the world looks like after it’s deployed. Our in-house writer and content strategist leads every technology project through a discovery process designed to surface that core story before a camera rolls.
We shoot on RED Cinema and Sony FX Series cameras and handle all motion graphics and post-production in-house — which matters for technology work, where data visualization, animated diagrams, and UI screen captures often need to be integrated seamlessly into live footage. The result is content that meets the technical and aesthetic standards of enterprise buyers, and performs across the channels where technology decisions get made: websites, trade shows, LinkedIn, and sales enablement libraries.
Case Study
Genovation Cars: Documenting a World Record
The World’s Fastest Street-Legal Electric Vehicle — and the Production Team Trusted to Capture It
The Assignment
Genovation Cars is an electric vehicle company building the world’s fastest street-legal all-electric car — the GXE, a limited-production supercar based on the Chevrolet Corvette platform and led by CEO Andrew Saul.
Andrew Saul trusted Digital Cut Productions to document that journey across more than 35 videos produced over multiple years — not just the record runs, but the full story of how a car like this gets built, tested, refined, and driven into history.
The Record
On the runway at the Kennedy Space Center in Merritt Island, Florida, the Genovation GXE set the world record for the fastest street-legal all-electric vehicle, reaching 186.6 mph. The run was certified by the International Mile Racing Association (IMRA).
Digital Cut Productions was there with a full multi-camera setup: RED Cinema cameras for primary coverage, Sony and Blackmagic cameras for additional angles, drone aerials capturing the car on the Kennedy Space Center runway, and GoPro cameras mounted directly in the cockpit. One of those cockpit cameras captured what no one else had footage of — the actual speedometer reading 186.6 mph at the moment the record was set. Genovation entrusted DCP with that shot. It remains one of the most remarkable frames we have ever captured. The video was edited on-site that day by the Digital Cut team to distribute to local and global media.
The record coverage reached automotive, technology, and mainstream media audiences globally, with IBTimes UK and Art of Gears both crediting Digital Cut Productions directly by name.
As Seen In: IBTimes UK (credits Digital Cut Productions) · TechCrunch · Green Car Reports · Electrek · Corvette Action Center (credits Digital Cut Productions) · Microsiervos (credits Digital Cut Productions) · Art of Gears (credits Digital Cut Productions)
The Production Relationship
The world record shoot was one chapter in a longer collaboration. Digital Cut Productions followed the GXE across years of development, public appearances, and record attempts:
Prefix Corp., Rochester Hills, Michigan — DCP filmed the build process at the facility where Genovation’s production vehicles were assembled — the engineering team, the components, and the precision required at every stage of converting a Corvette platform into a world-record machine.
M1 Concourse, Pontiac, Michigan — Track testing at the M1 Concourse, an 87-acre private motorsports facility on Woodward Avenue, provided the controlled environment Genovation needed to dial in suspension tuning, transmission calibration, and high-speed handling before record attempts. DCP captured the testing sessions and the incremental refinements that made the difference.
Pebble Beach Concours d’Elegance — DCP produced coverage of the GXE’s appearance among the world’s most celebrated automobiles at Pebble Beach, placing the car within the context of automotive history. Jay Leno approached Andrew Saul on the lawn to talk about the GXE — and Digital Cut Productions had cameras rolling when it happened.
CES, Las Vegas — Genovation unveiled the production GXE at the Consumer Electronics Show. DCP produced trade show coverage capturing the reveal and Andrew Saul’s presentation to the global technology press.
Kennedy Space Center — Breaking Their Own Records — Genovation returned to the Kennedy Space Center runway to push the GXE further, eventually surpassing 210 mph. DCP was there for subsequent record attempts, building a documentary record of a company that refused to stop.
Valley of Fire, Nevada — For a cinematic commercial shoot, DCP traveled to Valley of Fire State Park outside Las Vegas to produce brand imagery befitting a car that looks like nothing else on the road.
A GXE highlight reel from the full body of work is available in our portfolio gallery.
The Result
Approximately 35 videos produced. Multiple world records. International press coverage crediting Digital Cut Productions by name. The Genovation relationship is what a long-term technology video production partnership looks like — full access, complete trust, and a camera in the cockpit when it mattered most.
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