TV Commercials
Professional TV commercial production services that captivate audiences and elevate your brand. From concept to final cut, we create high-quality, engaging commercials that drive results.
TV Commercial Production in Fort Lauderdale
Digital Cut Productions produces TV and digital commercials for healthcare systems, consumer brands, local businesses, and national advertisers. Based in Fort Lauderdale, our Telly Award winning team has been creating broadcast-quality commercial content for over 20 years — spots that meet the technical standards of major cable networks and the creative standards of the brands behind them.
Our commercial work spans healthcare TV spots, product launches, attraction promos, insurance campaigns, dental and medical advertising, and consumer brand commercials. Our clients include Broward Health, Northwest Medical Center, Butterfly World, LOI Insurance, and Air America — all broadcast television spots produced to meet the technical and creative standards of network delivery, from clinical healthcare messaging to consumer brand campaigns. From television advertising for regional healthcare systems to consumer brand campaigns across South Florida, our commercial work is built for broadcast.
Every commercial starts with a strong creative foundation. Our in-house writer leads concept development and scripting, and our production team shoots on RED Cinema and Sony FX Series cameras with professional lighting and audio. Post-production — editing, color grading, sound design, and motion graphics — is handled entirely in-house, ensuring broadcast-ready delivery on every project.
Based in Fort Lauderdale, we produce commercials for clients throughout South Florida and nationally. Whether you need a single broadcast spot or a multi-platform campaign, we deliver the creative and technical quality your brand demands.
Case Studies
LOI Insurance | TV Commercial Campaign
LOI Insurance came to Digital Cut with a specific goal: break into the West Palm Beach television advertising market and build brand awareness across their South Florida locations. They had a clear objective but were open to creative direction — and they trusted us to bring the ideas.
We pitched three distinct concepts. The one they chose turned a common frustration into the campaign itself. Nobody could pronounce LOI correctly — “Louie,” “Loy,” “Low-eee.” Instead of fighting that, we made it the commercial. A series of quick-cut scenes — shot at a pizza restaurant, in and around a parked car, and at an LOI office — pairs a calm, straight-faced LOI representative with customers mangling the name in increasingly creative ways. The spot ends the way every good insurance commercial should: with a clear message about what actually matters. LOI Insurance. No apps, no voicemail. Real people, right around the corner, for over 30 years.
What made the concept work was casting. Dave Gau — an award-winning animator and comedian who wrote and directed the spot — stepped in front of the camera himself, playing the unflappable LOI rep in a branded polo, deadpanning through every mispronunciation. Local comedians Lisa Corao, Patrick Price, Heather Simsay, and Bert Cornelius brought the timing the scenes demanded. John Oliva served as director of photography, Lauri Oliva produced, and Ethan Elalouf assisted with cinematography. Production ran on RED Cinema and Sony FX Series cameras. Deliverables included a broadcast :30, a :15 cut, and a vertical :15 for social — a complete multi-platform television advertising package built for both broadcast and digital distribution.
Air America | TV Commercial
Air America brought Digital Cut a straightforward challenge: they wanted a television commercial that looked like it was produced on a national budget. For a South Florida HVAC company competing in the West Palm Beach and Broward markets, that kind of visual credibility matters — it’s the difference between a spot that blends in and one that builds trust on first viewing.
The answer was in the approach. Shooting on RED Cinema with a jib for fluid, cinematic movement, we cast a professional actor as the clean-cut technician — the kind of polished on-screen presence that signals competence before a word of copy runs. The result is a :30 spot that holds its own against regional and national HVAC advertising, exactly what the client came in asking for. Lauri Oliva, who produced the shoot, makes a brief appearance as the homeowner — and has been recognized from the commercial more than once since.
Kelsey Gibson directed, John Oliva served as director of photography, and Lauri Oliva produced. The spot has remained in active rotation since production — a sign that the creative has legs.
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